Facebook Organic and Paid Reach Strategy for Local Businesses

Hey Reader, this newsletter is brought to you by our new Google Analytics for Marketers course. Two articles and a video for you today:

#1: How to Use Instagram for Customer Service
Are your customers on Instagram? Discover five tips to help you better serve your customers on IG.

#2: How to Create an Engaged Facebook Group: 5 Steps (Watch on YouTube)
Want to use a FB group to grow your business? Wondering how to develop engagement that supports your goals? Discover three types of posts to ban from your group, learn how to balance your post mix, and how to onboard new members so you grow your group in the right way.

#3: Facebook Organic and Paid Reach Strategy for Local Businesses
Does your local business have a Facebook page? Want more people to see your organic FB page posts? Learn how to plan your post schedule, define a budget to test the performance of each post, and find specific conversion cost benchmarks to identify successful posts you can model with organic content. You'll also get six ideas to help plan and diversify your FB post content.

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Reminder Reader, Google Analytics for Marketers Course sale ends Friday
This course is ideal for any marketer who wants to accurately track their marketing activities to confidently scale what works and stop what doesn’t. This online training is brought to you by Social Media Examiner. Isn't it time you improve your measurement marketing skills and become the analytics hero for your company or clients?

The Complete B2B Guide to Social Media
Looking to improve customer engagement? This best-practices guide breaks down when to post, what types of content do best, which metrics to track--even how video impacts engagement.