tl;dr Marketing December 16th - 2020 Issue

Digital Marketing News Roundup

December 16th - 2020

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Today’s digital marketing roundup includes news that Google Tests Showing Web Results in Google Maps, Looks like Bing now supports HowTO Schema in Desktop SERPs and more.

SEO

Python Script and Data Studio Dashboard to Keep on Top of Trends

Hülya Çoban shares a Colab python script to get keyword data into a spreadsheet from Google trends and then use that to power a data studio dashboard to keep on top of the trends for [...]

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Social Media

Facebook Is Now Deploying Notifications to Directly Tell People When They Have Engaged with Misinformation

Facebook is changing how it reaches people who have encountered misinformation on its platform. The company will now send notifications to anyone who has liked, commented, or shared a piece of COVID-19 misinformation that’s been [...]

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SEO

Google Tests Showing Web Results in Google Maps

Google Maps is now showing web results on mobile and desktop searches. When searching for a business on Google Maps, scrolling down past the Google My Business profile information (NAPW, photos, & reviews), there is [...]

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Paid Media

Campaign Goals Now Show in Recommendations Page Along with Optimization Score

You’ll now see your campaign goal displayed next to your optimization score. These campaign goals are determined by your bidding strategy and can be focused on conversions, conversion value, clicks or impression share. In addition [...]

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SEO

Google Will Migrate Structured Data Testing Tool To Live On schema.org

People were not happy when Google announced they were going to shutdown SDTT and Goole listened and now they are going to migrating it to a new domain serving the schema.org community by April 2021. [...]

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Social Media

Twitter Confirms Periscope Will Shut down by March 2021

Periscope announced today that it will end operations as a standalone app by March 2021. It cited a decline in usage in recent years as a driving factor. Periscope will be removed from app stores [...]

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General

EU Reveals Plan to Regulate Big Tech with Fines Upto 10% of Their European Turnover

Big tech firms face yearly checks on how they are tackling illegal and harmful content under new rules unveiled by the European Commission. Large fines and break-ups are threatened for non-compliance. It is proposed that [...]

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SEO

2020 Local Search Ranking Factors is Out

Back in September, these results were presented at Whitespark’s inaugural Local Search Summit, now there is a blog post about it where everyone can read about it. Read on about what the exprest thinks works [...]

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Social Media

Facebook Building Cameo-Inspired Tool to Let Fans Pay Celebrities for Face Time

Facebook Inc. is building a new video product that will let people pay content creators or celebrities for the chance to interact with them during a live broadcast. So basically Facebook is going after like [...]

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SEO

Chrome Extension Use Google Search Box as a CLI for SEOs

Here is a Chrome extension that works like a command-line interface (CLI) and manipulates Google search queries and parameters with little effort. It can chain commands and it’s customizable. It’s by Dave Sottimano. It’s not [...]

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General

Get ready for Shopatainment Video Shopping as Entertainment

We all shop for different reasons. We shop out of necessity and utility, of course. But for some of us, shopping also evokes joy, comfort, validation, even stress relief. And it’s very possible we’ll shop [...]

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SEO

SEO Pro Extension by Kristina Azarenko

A new chrome extension by Kristina Azarenko that gives you a bunch of SEO data from the page you are on, quite similar to the Detailed SEO Extension. It can be quite handy when you [...]

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Social Media

LinkedIn Launches LinkedIn Product Pages

LinkedIn Product Pages, a dedicated tab on your LinkedIn Page to help you nurture conversation and build brand affinity with your customers and followers around what they love most about your company — your products. [...]

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SEO

Looks like Bing now supports HowTO Schema in Desktop SERPs

I haven’t seen this before but it looks like HowTO Schema content will show up with a rich snippet in Bing SERP. Works on desktop but not on mobile from what I can see. Sample [...]

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SEO

Majestic Launches Link Graph - That Can Help You Identify Link Networks and More

Majestic just launched Link Graph, a visual map of the immediate network that surrounds a website or URL. They say Link Graph will help you… find how close your sites are to Link Networks check [...]

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General

BigQuery Export for Google Analytics 4 Properties No Longer Requires Firebase

The BigQuery Export for Google Analytics 4 properties is now available to everyone (and no longer requires Firebase)! More info in their help documentation.

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General

One-Click Checkout Comes To WooCommerce With Fast Integration

Fast has just added WooCommerce support. The first time a user makes a purchase on a site using Fast Checkout, they have to enter their contact information, payment details, etc after that purchase, their details [...]

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tl;dr Marketing December 15th - 2020 Issue

Tuesday, December 15, 2020

Digital Marketing News Roundup tldr-animation-logo.gif December 15th - 2020 visit tldr;Marketing Today's digital marketing roundup includes news that Microsoft Clarity Get Bing Webmaster Tools

tl;dr Marketing December 14th - 2020 Issue

Monday, December 14, 2020

Digital Marketing News Roundup tldr-animation-logo.gif December 14th - 2020 visit tldr;Marketing Today's digital marketing roundup includes news that Google Tests Google News Showcase in Discover,

tl;dr Marketing December 11th - 2020 Issue

Friday, December 11, 2020

Digital Marketing News Roundup December 11th - 2020 visit tldr;Marketing Today's digital marketing roundup includes news that Google Launches Programmatic Ads for Web Stories, Instagram Launches

tl;dr Marketing December 10th - 2020 Issue

Thursday, December 10, 2020

Digital Marketing News Roundup December 10th - 2020 visit tldr;Marketing Today's digital marketing roundup includes news that The US Government Says Facebook Needs To Sell Instagram And WhatsApp,

tl;dr Marketing December 09th - 2020 Issue

Thursday, December 10, 2020

Digital Marketing News Roundup tldr-animation-logo.gif December 09th - 2020 visit tldr;Marketing Today's digital marketing roundup includes news that Google Has a New Q&A Carousels in SERPs,

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