tl;dr Marketing December 10th - 2020 Issue

Digital Marketing News Roundup

December 10th - 2020

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Today’s digital marketing roundup includes news that The US Government Says Facebook Needs To Sell Instagram And WhatsApp, Google Testing Tourist Attractions With Large Icons in Maps and more.

SEO

Google Testing Tourist Attractions With Large Icons in Maps

Some Google Map users are starting to see large landmark icons showing cities most important locations. Not everyone is seeing the landmark icons yet, so this could be a test or a slow rollout. In [...]

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Paid Media

Local Service Ads (LSA) Are Starting To Appear in UK

Back in September, it was announced that LSAs are coming to Europe and it looks like they are starting to appear in the U.K. SERPs now.

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SEO

Google Published a Short Video on How Autocomplete Work

It talks about how they use your past searches, location, language and trends to generate them.

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SEO

A Look At Negative Brand Impact of PAA Results

A Twitter thread from JR Oakes that take a look at the negative brand impact of PAA results.

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Social Media

TikTok Beats out Facebook to Become the Top App Worldwide by Downloads in 2020

Mobile app analytics firm App Annie has released its annual report on mobile trends for the year. TikTok beats Facebook to become most downloaded app worldwide in 2020 Zoom climbs 219 places to become 4th [...]

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SEO

Google Is Testing a New Discover UI with a Share Button and No Card Layout

Google is testing a new cardless Discover interface that removes the top search bar & adds a share button, some users are also seeing that there are no visible entities that are shown to the [...]

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SEO

Google Tests Shareable GIFs Carousel in Search from Google Owned Tenor

Looks like Google has another spot in the SERP for another Google-owned property. They now have a slot for Sharable GIFs on Mobile SERP which seems to only show GIFs from Tenor which they acquired [...]

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SEO

Fresher Data, News Filter and More Comes to Search Console API

Google has just announced some new changes to the Search Console API Addition of fresh data & news filter in the Search Console API Domain property support in the Sitemaps API Guidelines on how to [...]

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SEO

John Mueller Gives Some Feedback on A Site That Thinks Scrapers Are Hurting Their Rankings

Chris Dicker, the Managing Director at Trusted Reviews, has been asking for advice on “traffic loss after traffic loss” for the site Trustedreviews.com. Google’s John Mueller dropped some hints after “briefly” looking at the site [...]

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General

Facebook, Google, Twitter Released Info on the Most Trending Topics on Their Platforms in 2020

Twitter Facebook & Instagram Google Search Youtube

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SEO

Australia Unveils Laws to Make Tech Giants like Google, Facebook Pay for News Introduced in Parliament

The Australian government tabled world-first media legislation in parliament on Wednesday that will force Google and Facebook to negotiate a fair payment with news organisations for using their content in Facebook’s newsfeed and Google’s search. [...]

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Social Media

Facebook's Testing an Instagram Content Calendar in its Creator Studio Tool

Facebook appears to be testing a new feature within its Creator Studio dashboard which would provide a calendar overview of your Instagram post activity – both past and scheduled. The calendar displays a listing of all [...]

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Social Media

The US Government Says Facebook Needs To Sell Instagram And WhatsApp

“For nearly a decade, Facebook has used its dominance and monopoly power to crush smaller rivals and snuff out competition, all at the expense of everyday users,” “By using its vast troves of data and [...]

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tl;dr Marketing December 09th - 2020 Issue

Thursday, December 10, 2020

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