tl;dr Marketing December 18th - 2020 Issue

Digital Marketing News Roundup

December 18th - 2020

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Today’s digital marketing roundup includes news that Vulnerability Discovered in Contact Form 7, The New Twitter Verification Policy Goes into Effect from January 20th and more.

Social Media

The New Twitter Verification Policy Goes into Effect from January 20th

Twitter’s revamped verification policy is launching on January 20th, 2021. Applications will open at some point in “early 2021,” a Twitter spokesperson tells The Verge. But January 20th is when the new policy takes effect [...]

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General

Share A Story About How Bill Slawski Has Helped You

Barry Schwartz is running a site for the SEO community to send in their messages of love to Bill Slawski who recently has had a medical issue and is recovering. Get well soon Bill.

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Social Media

Twitter Voice-Based Feature Called Spaces Goes into Beta

Twitter announced it would soon begin testing a new social experience on its platforms involving audio-only chat rooms, similar to the sometimes controversial startup Clubhouse. Today, Twitter Spaces, as the product is now being called, is launching into private [...]

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Social Media

Level up Your Outreach Game with This New Twitter Feature

On Android, Twitter is testing a way to highlight things you have in common when you reply to someone you don’t follow or engage with. They may show the Topics you both follow, your mutual [...]

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Social Media

Instagram Is Working on the Possibility of Tagging People in Reels

Looks like Instagram might be bringing the ability to tag people in Reels.

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General

A New Lawsuit Alleges a Backroom Deal Between Google and Facebook - But the Evidence Is Thin

On Wednesday, the Texas attorney general announced a far-reaching antitrust case against Google’s ad business. The complaint makes a lot of eye-opening allegations, including a long-running conspiracy between Google and Facebook to defuse the threat of header bidding, but [...]

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General

Google Accused of Search Manipulation in Third Major Antitrust Lawsuit

A coalition of 38 states filed an antitrust lawsuit against Google Thursday focusing on the design of the tech giant’s search engine. It’s the third major antitrust lawsuit filed against the search giant this year. They [...]

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SEO

AR Shopping Comes to Beauty Products on Google SERPs and Discover on Google Hosted Pages

We have seen evidence of this and Google was testing this with Burberry items and now it looks like it’s expanding to beauty product. Google is partnering with ModiFace and Perfect Corp to help you [...]

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SEO

Reviewers Noted SERP Feature - Google Automatically Surfaces Attributes from UGC Reviews on Product Shopping Tab

Looks like Google is automatically surfacing some positive and negative attributes that are mentioned in user reviews for products like attractive, unbalanced flavours. I have seen them doing something similar for local review before, but [...]

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General

Vulnerability Discovered in Contact Form 7 < 5.3.1

Contact Form 7 WordPress plugin has 5 million active installations and is one of the most popular plugins on the platform. In versions prior to 5.3.1, there is a vulnerability that allows attackers to upload [...]

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SEO

AMP Posts an Guide on Implementation Best Practices and Common Pitfalls

 Swetha Gopalakrishnan and Rich Hall published a guide on implementation best practices and common pitfalls of using AMP. They touch on User Engagement Measuring User Behavior Discoverability Monitoring and Troubleshooting and more

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Social Media

Walmart to Pilot Test Livestreamed Video Shopping on TikTok

Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. During a Walmart livestream, TikTok users will be able [...]

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