tl;dr Marketing January 07th - 2021 Issue

Digital Marketing News Roundup
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January 07th - 2021

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Today’s digital marketing roundup includes news that Google Maps Calling Out Square Ad Pins As Ads, Facebook Redesigns Pages and Removes the Like Button and more.

General

Research Exposes Role of Pricing on User Ratings

A Harvard Business School research paper (PDF) exposes a relationship between prices and ratings and effect on business reputation, it suggests that price increases may have a negative effect on consumer ratings. The researchers stressed [...]

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Sponsor

Say Goodbye to Manually Creating Landing Pages and Writing Copy

AI-powered landing page builder helps you create custom landing pages for your business in minutes — no writing, designing or coding required.

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Paid Media

Google Maps Calling Out Square Ad Pins As Ads

We knew that square pins are ads and it looks like now Google will start calling this out in maps. It says “square pins are ads; advertisers pay Google to promote these locations.” It then [...]

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Social Media

Facebook Redesigns Pages and Removes the Like Button

Facebook Pages are being redesigned. It includes a new look-and-feel, updated navigation, the introduction of a dedicated News Feed, a new Q&A format for engaging fans and other tools and insights. The redesign will also [...]

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General

Chrome OS 89 Will Bring Deeper Google Assistant Integration with Definitions, Translations, and Unit Conversions

With Chrome OS 89 you can highlight a word and right-click it to get definitions, translations, and unit conversions. It does not get the intent always right but it’s a beta feature so I assume [...]

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Paid Media

Researcher Shows AdNauseam Plugin Can Confuse Google’s Ad Network

A researcher reports the results of an experiment, designed to test whether a browser plugin called AdNauseam, which seeks to confound targeted advertising, works. AdNauseam is like conventional ad-blocking software, but with an extra layer. [...]

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General

View Search Console News Queries Comes to Data Studio

The Data Studio Search Console connector now shows you search data coming from Google News, in addition to existing data from Google Search, Image Search, and Video Search. More info in their help documentation.

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General

Google's Chrome Cart Could Soon Let You Shop and Check out Right from Your Browser’s New Tab Page

A new set of flags and commits in Chrome point to something known as “Chrome Cart”. What exactly is Chrome Cart though? It looks as though it may be a full-fledged shopping cart experience baked [...]

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General

Over 80K .EU Domains Suspended Due to Brexit Regulations

All .eu domains owned by UK registrants are now suspended following the enforcement of new measures as the Brexit transition period comes to a close. EURid, the registrar for .eu domains, is enforcing measures that [...]

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SEO

Google Testing Dynamic Tabs in Google My Business Listings

Google might start to dynamically show tabs with services that they think a business might provide. The label of the dynamic tab mentioned, boarding is not provided by that business. It is not mentioned in [...]

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General

B2B Content Marketing Report from Brian Dean

This study looks at 502 B2B companies to better understand how they approach content marketing. Some of the findings include: 1. 72% of B2B companies have a blog. Put another way, 28% of B2B companies don’t have [...]

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General

DALL·E an AI That Generates Images from Just a Description

OpenAI, the company co-founded by Elon Musk and backed by Microsoft, has reached another milestone with DALL-E (a portmanteau of “Wall-E” and “Dali”), an AI app that can create an image out of nearly any [...]

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