tl;dr Marketing January 04th - 2021 Issue

Digital Marketing News Roundup
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January 04th - 2021

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Happy New Year everyone, we are back after a short break. Today’s digital marketing roundup includes news that Google Search Console Request Indexing Tool Is Back Online, Google Tests Instagram and TikTok Videos with a Short Videos SERP Feature and more.

SEO

Google Search Console Request Indexing Tool Is Back Online

Google announced on 23rd December their Request Indexing Tool is back online after being temporarily disabled from October 15th.

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SEO

Google Guaranteed Offering Discounted Pricing

Justin Sanger posted on Twitter that he is now noticing for those customers of his who are in the Google Guaranteed beta, that Google is offering discounts. The example he showed revealed a $101 discount for paying [...]

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Social Media

YouTube Adds New Shorts Shortcut Button to Youtube Home Screen in India

YouTube is testing a new shortcut option for its TikTok-like ‘Shorts’ feed, as it seeks to establish the option in the Indian market. The new home screen link gives Shorts prominent space in the top [...]

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SEO

Google Discover Tests Grouping Same Stories from Different Sites

Looks like Google is trying to group similar stories from different sites into one card where users can cycle through the different stories using the left and right arrows on the slider.

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SEO

Google Tests Instagram and TikTok Videos with a Short Videos SERP Feature

Looks like Google is expanding the Short Videos SERP Feature that was limited to Youtube Shorts to start showing Instagram and TikTok videos as well.

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SEO

Services Starts To Appear in Local 3-Pack in SERPs

The services menu in Google My Business allows you to add details about the different services your business offers. Up until recently, the fields would only show up on mobile as a tab that either [...]

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SEO

Some Knowledge Panel Tabs Like Types Now Offer Carousel Results

This might not be that new but I don’t recall seeing this before. Has anyone ever seen this before? It's a tab for "Types" in the K. Panel that brings up a carousel in the [...]

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Paid Media

When Big Brands Stopped Spending On Digital Ads, Nothing Happened. Why?

Big brands turned off millions of dollars of digital ad spending, and saw no change in business outcomes. Small businesses tuned their digital marketing and reduced the number of ad impressions, clicks, and traffic to [...]

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Social Media

TikTok Launches New Small Business Resource Center for Marketers

As it continues to expand its business offerings and ad options, TikTok has launched a new Small Business Resource Center, which includes a range of case studies, creative tools and explainers to help SMBs tap into [...]

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tl;dr Marketing December 22nd - 2020 Issue

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tl;dr Marketing December 18th - 2020 Issue

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