Indie Letters - 🚀 Signup Is Not the Start of Funnel

DALL·E is a 12-billion parameter version of GPT-3, trained to generate images from text descriptions. AI generated these images from the text prompt "an armchair in the shape of an avocado"

Marketing & Growth

Signup isn't the start of the funnel

Many SaaS founders think that signup is the start of the funnel. From that point onwards there is some magic combination of onboarding tricks and emails etc that will cause a customer to convert.

According to Youngfook (he was listening to Tim Soulo, CMO of Ahrefs, podcast with Courtland), where they talked about Ahref's approach.

The approach they take at Ahrefs is to provide a ton of information upfront. Their blog & YouTube channel is a treasure trove of useful information on SEO, in addition to tutorials on the Ahref tool itself. Tim wants users to be so well informed before they sign up that by the time they are asked to convert, it's a total no-brainer.

Support us by sponsoring an issue sent to our 1800+ subscribers each week. (US audience: 90%) Book now →

.

Bring inactive users back into the fold by crediting their accounts

If a user becomes inactive, they may just need a little nudge. Give them that nudge by crediting their accounts so that they can use the service again — on you.

If you've got dormant users, you may be able to get them back in action by crediting their accounts. Send them an email to let them know that the next month (or two) is on the house, and invite them to come back and take advantage of it.

This approach of adding funds to the account can work for paid users with failed billing or cancellations. And it can work for inactive free users too if you upgrade their accounts temporarily.

Here are some interesting emails subject lines to notify them:

• "120 Credits Were Just Added to your X account" >>> having "just" made the subject line newsworthy and made me more curious to check them out
• "320 Points Just Added Until December" >> it was interesting that they used a bit of scarcity in this one

.

Snippets

• Side Page is a simple tool to quickly create websites with a sidebar menu. Perfect for creating professional documentation for your projects. It's fast, and it's free.
• Donald Trump is banned/rejected from almost everywhere including Twitter, Facebook, Insta, Snapchat, Twitch, TikTok, PayPal, Stripe, Shopify, Discord server 'The Donald',  and even Reddit bans subreddit r/DonaldTrump.
• Check out this GitHub repository to import your WhatsApp chats to Signal. 
• Amazon, Apple and Google cut off Parler, an app that drew Trump supporters. maybe they move to Gab.com as this social media is having its own servers. And it's been a longtime, their apps are removed from app stores.
• Due to latest Whatsapp Privacy change, multiple people are moving to Telegram and Signal. And Facebook is advertising Messenger on top of the 'Signal' search term in app store.

.

Worth Reading

1. What Joel Goldberg learned in 45 years in the software industry

2. 10 content proofreading tips to catch more avoidable goofs

3. No meetings, no deadlines, no full-time employees

4. How Square avoided Apple's permission and royalties by using audio jack to read credit cards

.

Simple CTA trick: Add a few words to your button to handle the user's biggest objection to clicking.

One more thing!

💲 Grow your projects by sponsoring an issue.

⏩ Please forward this email to a friend. Anyone new can subscribe here :)

👉 Follow us on Twitter. If you enjoyed this, please tweet in 1-click only.

Unsubscribe