The Latest From SaaStr: 5 Interesting Learnings from Okta at Almost $1B in ARR

	5 Interesting Learnings from Okta at Almost $1B in ARR

	By Jason Lemkin · Wednesday, February 3, 2021

	Okta is one of the more interesting Cloud and SaaS leaders, growing from its early roots as one of several Cloud identity vendors, to the break-out leader, to expanding its... Continue Reading The post 5 Interesting Learnings from Okta at Almost $1B in ARR appeared first on SaaStr.

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	Google’s Director of Global Marketing Shares 7 Common Enterprise Marketing Mistakes

	By Amelia Ibarra · Wednesday, February 3, 2021

	Menaka Shroff, Director of Global Marketing at Google, shares the 7 common enterprise marketing mistakes she sees and how to avoid them.  The post Google’s Director of Global Marketing Shares 7 Common Enterprise Marketing Mistakes appeared first on SaaStr.

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	One Reason to Maybe Run Office 365, Not Google Workplace

	By Jason Lemkin · Wednesday, February 3, 2021

	Q: Do a sizable number of startups use Microsoft 365? Most startups I work with run on Google Workplace / GSuite. It’s truly Cloud-native, it integrates slickly with the rest... Continue Reading The post One Reason to Maybe Run Office 365, Not Google Workplace appeared first on SaaStr.

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	One Tough (But Rewarding) Job: Being the First Sales Rep at a SaaS Startup

	By Jason Lemkin · Wednesday, February 3, 2021

	Ah, the first sales rep. Being the first salesperson into a start-up is a rewarding — but very tough job: Your Founder Boss likely will never have managed a salesperson... Continue Reading The post One Tough (But Rewarding) Job: Being the First Sales Rep at a SaaS Startup appeared first on SaaStr.

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	How Do I Follow up with a Prospect 1 or 2 Months after They Downloaded a Whitepaper?

	By Jason Lemkin · Wednesday, February 3, 2021

	Q:  How do I follow up with a prospect one or two months after they downloaded a whitepaper that they may have forgotten about? Write a very personalized email. Most... Continue Reading The post How Do I Follow up with a Prospect 1 or 2 Months after They Downloaded a Whitepaper? appeared first on SaaStr.

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	Zoom Got a Huge Covid Boost. But … WebEx and the Rest Didn’t.

	By Jason Lemkin · Tuesday, February 2, 2021

	The Covid boost we’ve seen has been huge in SaaS and Cloud, but it hasn’t always been even, especially for folks that aren’t #1 in their space. Actually, some of... Continue Reading The post Zoom Got a Huge Covid Boost. But … WebEx and the Rest Didn’t. appeared first on SaaStr.

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How to Speed Up Customer Onboarding and Implementation By Amelia Ibarra

Deliver projects faster, experience fewer issues, and speed up time to value for your customers. Manage expectations for better customer satisfaction and long-term relationships with a free 14-day trial of GuideCX.