[Webinar] Marketing ❤️ Sales through content curation

Hi Reader,

Sales and marketing, in practice, can seem like they’re at odds, with different goals and priorities. In the past, the differences were manageable because these two groups didn’t overlap very much. As boundaries between different functions evolve and merge through technology integration and digital communications, marketing’s role needs to be expanded.

In our first webinar of the year, we’re excited to host Pam Didner, B2B Marketing Consultant, Adjunct Profess and Author of Global Content Marketing. She’ll show you how to identify and leverage existing marketing elements to support sales. 

After the session, you will be able to:

• Align your content marketing with sales needs in mind
• Customize content for social selling and advocacy
• Map content easily between sales and marketing

Live on Wednesday, February 17 at 2 pm EST | 11 pm PST.

P.S. We’re giving away 25 copies of Pam’s latest book, “Effective Sales Enablement” to the most engaged attendees!