Feb. 10 - Walmart acquires ad tech | Sharon Chuter, Ulta partner on new campaign

Walmart acquires Thunder ad tech as it preps self-serve display portal

The platform could make advertising on Walmart properties more accessible to small brands, an important step in the retailer's race to catch up with Amazon.

Sharon Chuter, Ulta partner on Make it Black campaign

Beauty retailers will repackage their most iconic products in black to redefine what the word means, with proceeds going to Black founders and businesses.

Location-based campaigns in a post-COVID world

Retailers tout initiatives for Black History Month

But many Black-owned brands are getting swept up in a public relations rush that could undermine their long-term success.

What does a government reckoning with Google and Facebook mean for retail?

For many, the tech giants are key to customer acquisition online, and they dominate the market for digital advertising, making them all but unavoidable for retailers. 

Dick's Sporting Goods expands clearance store concept

The retailer announced it will open four Warehouse stores and one traditional store at a time when much of the industry is challenged.

Kohl's turns to Eddie Bauer as outdoor sales surge

The off-mall department store last year announced a plan to grow its activewear sales from 20% of its business to at least 30%.

Forrester: Few brands can anticipate and act on consumer needs

Gathering customer data can bolster a quick response, but many companies still rely on manual collection and few firms automatically update existing data. 

Retail Therapy: Lowe's wants couples to celebrate Valentine's Day in its stores

The home improvement retailer is hosting a "Night of Lowemance" where 50 couples will be invited to an in-store splash painting date night.

Brands get back together with experiential marketing in time for Valentine's Day

TikTok e-commerce is coming for hyper-engaged Gen Z

'A shift toward direct influencer and brand collaborations': How the DTC podcast advertising strategy changed in 2020

Pattern, Iris Nova, Arfa: Who will be the next Unilever?

Super Bowl 2021 ad review