Growth Bite: Proactively offer a partial opt-out on promotions to reduce unsubscribes

The risk with sending promotional emails to your list is that many will unsubscribe. Keep them around by proactively offering a partial unsubscribe front-and-center in the email. When Alex Hillman of [Stack the Bricks](https://stackingthebricks.com/)

Proactively offer a partial opt-out on promotions to reduce unsubscribes.

The risk with sending promotional emails to your list is that many will unsubscribe. Keep them around by proactively offering a partial unsubscribe front-and-center in the email.

When Alex Hillman of Stack the Bricks sent out a Black Friday promotion, he knew he might lose subscribers. So he nipped it in the bud by proactively offering an opt-out, specifically for promotions. This decreased unsubscribes for that email by 25%, meaning that he kept about 140 subscribers who otherwise might have bailed. You can check out the exact words he used here β€” it was direct and friendly, giving it a nice personal touch. Right at the top of the email, he acknowledged that they may not want promotions and gave them a link to opt out without unsubscribing from the list entirely. This approach can be used instead of (or in addition to) preference centers.

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Sunday, February 14, 2021

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Top Milestones: Help Jar is conceived!

Sunday, February 14, 2021

Top milestones for the week from your fellow indie hackers. β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ β€Œ

πŸ—ž What's New: Substack welcomes Facebook and Twitter to the newsletter biz

Saturday, February 13, 2021

Indie Hackers View in browser Would you send a welcome card to a new competitor in your market? Maybe you should: - **Substack founder Hamish McKenzie** wrote an open letter to Facebook and Twitter as

Growth Bite: Instead of giving a percentage discount on long-term plans, offer a free month

Saturday, February 13, 2021

Long-term subscription plans help with cashflow and boost revenue. It's common practice to incentivize these with a percentage discount, but you can get more takers by offering dollars or free

Today's Digest: Tip: Instead of giving a percentage discount on long-term plans, offer a free month

Saturday, February 13, 2021

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