Growth Bite: Instead of giving a percentage discount on long-term plans, offer a free month

Long-term subscription plans help with cashflow and boost revenue. It's common practice to incentivize these with a percentage discount, but you can get more takers by offering dollars or free months. When [LOLA](https://www.mylola.com/) offered a pe

Instead of giving a percentage discount on long-term plans, offer a free month.

Long-term subscription plans help with cashflow and boost revenue. It's common practice to incentivize these with a percentage discount, but you can get more takers by offering dollars or free months.

When LOLA offered a percentage discount for a 6-month plan, people selected it roughly 8.5% of the time. That's not bad. But when they offered dollar discounts, that number increased to 19.5%. And when they offered it in terms of free months, it increased to 22.94%. The value of ten dollars is easy to understand, as is the value of getting a month for free. But a percentage doesn't feel as solid, and it requires customers to do the math themselves. That little bit of friction had a big impact for LOLA. It should be noted that LOLA creates physical products, but this trend should to translate to other types of subscriptions as well.

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Today's Digest: Tip: Instead of giving a percentage discount on long-term plans, offer a free month

Saturday, February 13, 2021

Your Indie Hackers community digest for February 12th ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Growth Bite: Get more subscribers by offering a product discount for signing up to your list

Tuesday, February 9, 2021

A little incentive can go a long way. Get more subscribers (and customers) by offering website visitors a discount on your product. When Moiz Ali of [Native](https://www.nativecos.com/) offered website

Today's Digest: What tiny simple thing are you going to do today?

Tuesday, February 9, 2021

Your Indie Hackers community digest for February 9th ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

🗞 What's New: Big tech faces a legal reckoning

Tuesday, February 9, 2021

Indie Hackers View in browser - **US lawmakers have introduced** antitrust legislation that will foster competition in industries ruled by tech giants. These regulations aim to prevent monopolization,

Growth Bite: Grow your business by improving your personal SEO

Monday, February 8, 2021

Your personal brand can be an important asset to your business. Consider using this five-step process to improve your personal SEO. Andy Crestodina of [Orbit Media Studios](https://www.orbitmedia.com/)

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