When selling products on a marketplace, use a landing page to capture their email addresses first.

Selling your product in a marketplace can be a great way to tap into a large userbase. But sending people directly there can be a missed opportunity. Get customers into your ecosystem by capturing their emails first.

If you're selling your product on a marketplace, don't use your ads, content marketing, and so on to send people directly there. You may get the sale but it's likely to be a one-time deal. Instead, consider sending them to your own landing page where you offer a discount in exchange for their email addresses. Then link them to the marketplace from there. That way, you can keep them in your ecosystem after they purchase, which should pay dividends down the line. Of course, this does add friction to the purchasing process, so make sure to A/B test it.