Why consumer privacy is a differentiator, not just a compliance risk

When you’re not just on the defensive, a thoughtful data strategy can create the frictionless experiences needed to better optimize marketing outcomes – and act as a differentiator in the market.

As the January 2022 deadline around a “cookieless” world looms, companies need to prioritize using first- and second-party data more effectively.

By offering granular choice and control over data, companies will move in the direction of new laws and align themselves with the preferences of consumers.

Our latest consumer data privacy webcast dives into how you:

• Reinforce trust through ethical data usage
• Optimize outcomes while decreasing the reliance on third-party data
• Differentiate through privacy
• Balance data strategies for the future