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[Webinar] The Value of Sponsorship in Your Marketing Mix

Learn more about sponsorships' role in the marketing mix.
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Join Nielsen for a Live Webinar on
Wednesday, February 24th from 2pm EST

Across the globe, brands and advertisers spend over $35BN in sponsorship every year as they look to leverage the unique association with sports and entertainment platforms within their marketing mix strategies. Over the last year, the importance of delivering maximum efficiency with reduced investments has never been greater. Yet brands are often unable to quantify the impact of sponsorship on brand equity and sales.

Interested in learning more about how to calculate & compare ROI across all sponsorship investments, minimize brand risk and grow partnership value? 

Join us for a live webinar on Wednesday, February 24 at 2pm EST as we discuss: 

  • The latest trends around brand partnership investments in sports 
  • Measuring true sponsorship ROI - both short term and long term
  • The role sports play in the overall marketing mix for brands 
  • Action items to grow your brand

Can't tune in live? Register anyway and we’ll send you a link to view the session on-demand.
Copyright © 2021, The Nielsen Company (US), LLC. All rights reserved. 

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