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Founder Weekly

Welcome to issue 475 of Founder Weekly. Let's get straight to the links this week.

General

One-of-a-Kinds
Why the craze in non-fungible tokens (NFTs) may be the next big thing, and yet is a consumer behavior as old as time.

Focus on Your First 10 Systems, Not Just Your First 10 Hires
As Chief of Staff at HashiCorp, Kevin Fishner focuses on treating the company like a product. Here, he unpacks why the systems side of company building doesn’t get as much attention and digs into the nitty-gritty details of how they set and track progress toward goals, and make decisions through writing at HashiCorp.

The Rise of the COO Role
What's causing this rise, and how can CEOs recruit a top-notch COO, even as competition for top talent increases?

Power to the Person
The Creator Economy, NFTs, and the Rise of the Solo Corporation.

10 Breakthrough Technologies 2021
Some, such as mRNA vaccines, are already changing our lives, while others are still a few years off. You’ll find a brief description along with a link to a feature article that probes each technology in detail.

7 reasons not to join a startup and 1 reason to
This post gives you some pointers to those trying to decide whether it’s worth it to take the leap.

When Executives Break
What to do when executives break? If a member of your executive team is not scaling, what do you do? How do you identify an exec breaking?

Marketing, Sales and PR

We've been defining product marketing wrong
A guide to audience-focused product marketing for early & growth stage startups.

Why SaaS Companies Are Giving Away Their Products–And Why That’s Here To Stay
2020 was the year of free. And 2021 is the year of reaping the rewards. Let’s dig into what happened when SaaS companies started to give away their products.

Marketing on Clubhouse: Can Clubhouse Become a Viable Marketing Channel?
Clubhouse is the latest trending social media platform. But is it all just hype, or can Clubhouse be the hottest new marketing channel for your business?

The secrets of negotiating with procurement professionals
A sellers’ guide to winning more deals.

Money and Finance

The Crisis of Venture Capital
Fixing America’s Broken Start-Up System.

Not all growth is equal
Why growth efficiency matters to venture lenders.

The art of (Cherry) picking a seed investor
The purpose of this post is to shed some light on current market dynamics while putting forth a few arguments that you, as entrepreneurs, should consider when picking an investor at seed stage.

Startups of the Week

Patch
Patch is the platform for negative emissions. Businesses can leverage our API to programmatically calculate their emissions and make any transaction climate positive.

Airbyte
Simple & extensible open-source data integration. Automate your data pipelines in minutes, with pre-built or custom connectors, from a UI or an API.

Tips, Tools and Services

Recruiting outside of your personal network
A Stripe recruiter explains how to recruit new employees after you’ve exhausted your personal network.

The Ultimate Guide to Liars and Lying: Everyone Falls Into These 4 Types
What is the psychology of the liar? Why do we lie to ourselves? Best-selling author and Stanford lecturer Nir Eyal breaks down 4 types of liars.

Building a design system at a startup
How to build a design system at a fast-moving startup and still leverage all the benefits a design system offers.

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