How to establish authority and relevancy for SEO

As part of the Niche Pursuits Podcast, I have the opportunity to interview people that are doing really well with their online businesses.

Two of my recent interviews have revealed something a bit surprising. Both of these guest essentially said that they feel like link building is dying or is less important.

They both clarified that links are still important right now, but they feel like in the future links may not really matter that much.

One of these guests was Matt Giovinisci, and his pool site is doing over $25,000 a month. The other guest is Deacon Hayes and his site is doing over $100,000 a month.

These 2 have HUGE sites that are powered primarily by Google Organic traffic, yet they both feel like links are becoming less important and may eventually be unimportant in the near future. What?! How would Google rank pages?

Well, the answer is content depth and topical authority. SEO for Google is becoming more sophisticated and they understand what content is truly better to match the user query and intent.

Here's how to establish topical authority for your sites

I hope you enjoy the article!

Thanks again,

Spencer