Looking for stats on the value of CTV? StackAdapt has a report for you!

Did you know that over 70% of agencies believe that CTV is a way to market themselves as innovative?

In our latest research report in collaboration with Advertiser Perceptions, the data collected solidifies the importance of adding CTV as a staple advertising channel. We surveyed 200 digital media professionals from different industries about their experience with CTV to identify how you can capitalize on the advantages of connected TV.

Here’s a quick preview of what we found:

• Advertisers are increasing their overall CTV ad dollars by 56% YOY, and are willing to move budgets away from other channels in favour of CTV
• CTV is still a relatively new opportunity, and the majority of marketers have only been advertising on CTV for under 3 years
• 93% of CTV advertisers have met or exceeded their KPIs across their purchase funnels
• Brands are willing to embrace CTV, but they need education and support–there is a huge opportunity for agencies to provide expertise and guidance
• And much, much more…

To learn about CTV and the benefits it can bring to your agency in becoming a future-forward advertising leader, grab a copy of our eBook, Connected TV: The Independent Agency Opportunity.

The StackAdapt Team
Learn more at www.stackadapt.com.