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Is Moore’s Law dying?
Morning Brew March 15, 2021

Emerging Tech Brew

ITProTV

Good news: Many of you have told us you’d prefer more international coverage in Emerging Tech Brew. Well, we heard you. Today’s newsletter brings you to a Dutch town, then teleports you to various places in Asia. 

The best part? You won’t get any jet lag. 

In today’s edition: 

Meet ASML
Highway driving
Battery tie-ups

Ryan Duffy, Hayden Field

HARDWARE

The Tech Juggernaut You’ve Never Heard of

ASML chip-making equipment is loaded onto a plane

ASML

When you think “tech hub,” the predictable places come to mind first: San Francisco, Silicon Valley, Shenzhen, Seattle, Taiwan...and Miami, if you’re on Twitter too much. We have a dark horse to add to the list: Veldhoven, a 45,000-person town and suburb of Eindhoven, the Netherlands’ fifth-largest city. 

What’s there? The headquarters of ASML, the world's largest photolithography equipment supplier to the semiconductor industry. In simpler terms, ASML makes and sells advanced chipmaking machines to manufacturers. Its lithography machines enable new hardware like the Apple M1 and Qualcomm’s 5G chipsets

If semis are the new gold, these machines are the new pickaxes

ASML’s forte is extreme ultraviolet (EUV) machines, which use light at a 13.5 nanometer wavelength to etch billions of tiny structures onto slices of silicon. The Dutch company has a 62% market share in lithography machines and an EUV monopoly. Business...is...booming: 

  • ASML did nearly $17 billion in 2020 net sales, up from $14 billion the year before. As of this morning, the Dutch company's market cap was roughly $226 billion. 

ASML’s big customers—TSMC, Samsung, and Intel—don’t place purchase orders and then expect two-day shipping. Delivery takes roughly two years. ASML’s state-of-the-art EUV machines have 100,000+ parts, cost ~$120 million, and ship in 40 freight containers. 

Talking shop with ASML 

We caught up with Tony Yen, ASML’s VP of tech development, who is based in Silicon Valley. We touch on the standard cookie-cutter topics we discuss with everyone—pushing the boundaries of physics, Dutch culture, and whether Moore’s Law is dying. 

We’ll let you read the full convo for more, but in the meantime, here are a few highlights: 

  • “We started [thinking about EUV machines] around the year 2000.”
  • “The most bleeding-edge technology in high-volume manufacturing is the 5-nanometer node, being manufactured at TSMC and Samsung.”
  • “We think of ourselves as the linchpin [in the tech world].”

Read the full Q&A here

        

AV

Information Superhighway

Zenseact and Luminar Sentinel ADAS for Volvo

Zenseact

“I’ll see your Cruise Control...and raise you autonomous driving on highways.” —Luminar and Zenseact, essentially. 

On Thursday, the lidar tech company, which SPAC’d in December, and Zenseact, Volvo’s self-driving software unit, made an announcement: They’re putting their heads—and their tech—together to bring highway autonomy to consumer cars. 

Siri, define “highway autonomy” 

Luminar and Zenseact’s new system is called Sentinel, and it promises drivers hands-free and eyes-free autonomous driving on highways (or freeways, if you’re in California). 

Why this is big: Today’s advanced driver-assistance systems (ADAS) still require the driver to pay close attention to the vehicle, and manual overrides are common. Luminar and Zenseact are saying their system won’t need the same level of driver supervision. 

As with many fledgling business ventures, a parent is the first to believe in the biz plan: Volvo will be Luminar and Zenseact’s initial buyer. Another parent parallel? Volvo will take “full liability” for the autonomous system, reports TechCrunch. 

Zoom out: Lately, the majority of the AV industry has been focused on robotaxis or commercial applications. Sentinel, on the other hand, bills itself as the industry’s “first full-stack autonomous system for series production in the industry.” 

        

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EV

Thank U, Next Battery Partner

Tesla with a rose on top of it

Francis Scialabba

Cuffing season is over, and Panasonic knows it: This weekend, outgoing CEO Kazuhiro Tsuga said that the battery manufacturer—which has been linked to Tesla for years—should start courting other automakers. 

“At some point, we need to graduate from our one-legged approach of relying solely on Tesla,” Tsuga told the FT

The feeling is mutual

In late 2019, Tesla seemed to be keeping its options open by talking to other battery suppliers, like LG Chem, about small-scale partnerships. And in February 2020, Panasonic ended its exclusive relationship as Tesla’s sole battery supplier. In September, Elon Musk announced Tesla’s plan to start in-house manufacturing for some battery cells. 

Zoom out: Panasonic and Tesla ultimately want different things. Tesla’s market value has grown to over 22x more than Panasonic’s own, and you could say it’s looking to...focus on itself right now. 

For Panasonic, the past nine years have been about stymying losses and diversifying business ventures—and since Tesla’s batteries are more complicated to make, the company wants to prioritize batteries that are “easy to use for other carmakers,” says Tsuga.

        

BITS & BYTES

Austin, Texas skyline with snow

Ryan's drone. The crane you see is for Google's new Austin office, by the way.

Stat: NXP Semiconductors could lose $100 million from the winter storm that shut down its chip-making plants in Austin, Texas. NXP is headquartered in Eindhoven, Netherlands. 

Quote: “We are focusing our efforts on HomePod mini…[and] discontinuing the original HomePod.”—Apple to TechCrunch

Read: One US safety agency asked another to impose tighter restrictions on the deployment of Level 2 automated driving systems, and seems to mainly have Tesla’s beta rollout of “Full Self-Driving” in mind. 

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WHAT ELSE IS BREWING

  • Desktop Metal is launching a healthcare vertical. With the possibility of 3D bioprinting regenerative tissues and grafts, it’s worth watching this space. 
  • Stripe raised $600 million. New valuation → $95 billion. When IPO? 
  • Netflix is cracking down on password-sharing. 
  • Mini will go all-electric by 2030, the first BMW brand to take the leap. 
  • Adobe added a new Photoshop feature called Super Resolution, which uses AI to up a photo’s pixel count by 4x. 
  • Facebook announced AI that can learn audio, textual, and visual details from public videos on the social media platform. 
  • Scientists are determining deepfakes via light reflections in the eyes.
  • Via acquired Remix, a mapping software startup, for $100 million. 

THREE THINGS WE'RE WATCHING

Tuesday: Virtual South by Southwest kicks off. Ryan will still report live from Austin and simulate SXSW physical attendance by riding scooters around the city all week. Speakers we’ll be watching: Kai-Fu Lee, author of AI Superpowers; Amy Webb, quantitative futurist; Cathy O’Neil, author of Weapons of Math Destruction; and Dr. Michael Watkins, director of NASA’s Jet Propulsion Lab. 

Wednesday: Saint Patrick’s Day. On a more relevant note, Samsung is expected to reveal a new Galaxy smartphone lineup at its Unpacked media event. The company will also hold its annual general meeting in Suwon, South Korea. 

Thursday: After a couple pandemic delays, Nintendo opens Super Nintendo World at Universal Studios in Osaka, Japan. Attendees will be able collect virtual coins with a wristband while walking around the park and ride on a Mario Kart-themed AR roller coaster. 

TECH THROWBACK

The first Bluetooth-capable phone to enter stores debuted 20 years ago: the Ericsson T39. 

Although we now rely on Bluetooth for music streaming—and listening in to Zoom meetings while washing dishes—that first version had speeds of just 721 kbps, which wouldn’t even support CD-quality audio. (Today’s Bluetooth is ~2.5x faster.) 

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✳︎ A Note From eToro

eToro USA LLC; Investments are subject to market risk, including the possible loss of principal.

Written by Hayden Field and Ryan Duffy

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