2020 upended the traditional customer shopping journey, but is it time for retail marketers to stop worrying about driving in-store traffic?
Absolutely not. In Silverback Strategies’ new report, 2021 Shopper Study, we reveal the most surprising insights from 2020’s holiday shoppers.
- 75% of shoppers went to a physical store to browse, shop or pick up gifts
- 45% of shoppers purchased online after an in-store visit
- 42% of shoppers’ primary concern was whether gifts would arrive on time
Get the full report to learn how to optimize your marketing plan to reach customers wherever they are, when they’re there.