GrowthHackers - Questions about Product Marketing?

GrowthHackers Weekly Top Posts
Upcoming Ask me Anything Session
AMA with Jeff Beckham
Jeff Beckham, Director of Product and Content Marketing at Mixpanel
Upcoming April 8th, 9 AM PST
Send a question
About Jeff
Jeff Beckham is the Director of Product and Content Marketing at Mixpanel. He’s been in the product marketing field for over 12 years and has had the chance to launch products of all kinds, from video conferencing to video games, to business phone systems and analytics.  His passion is B2B products that make work easier, more effective, more fun, or all of the above. He will be live at GrowthHackers Community next Thursday to answer questions sent by our community members. 
You can ask him about:
  • Messaging & positioning;
  • The difference between bottoms-up and top-down go-to-market strategies and their implications for product marketing;
  • Product launch;
  • Working with Sales, including running useful training and getting involved with deals;
  • Managing PMMs and building a collaborative culture;
  • Choosing metrics, measuring impact, and setting expectations with execs;
  • The different types of PMs and how to best work with each.
Send a question

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