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🎉 Hey Failories! It's Nico here.

Two new interviews, a list of 72 product-market fit resources, and some more links for startup founders. Let's start!

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interviews & news 📢

📧 This ML developer started a $14k/mo email service business. They do things like hunting leads, writing copy and sending emails for other businesses. He started by doing everything himself, but the team has since grown to 6.

What I particularly liked about this story is how he managed to validate his business idea and get his first customers by sending cold emails and doing some free work. Here's the whole story.​

🔗 I put together a list of 72 Product-Market Fit resources. They are all links we consumed when writing our PMF eBook, filtered by content type (article, video, podcast, etc) and startup we studied (PayPal, Slack, Airbnb, etc). Here's the link.​

Until Friday 23:59 PST, you can get a 33% discount on the eBook using the code: "pmf-resources". Here's the link with the discount.​

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🔴 The way you build is changing. Anyone can be a tech founder. No Code MBA teaches you how to build powerful apps, websites, and automations using the most popular ‘no-code’ tools. Learn how to build real-world projects like Product Hunt, Tinder, Zillow, and Headspace to get the hands-on skills necessary to build on your own. Get 50% off with code FAILORY →

💀 Failing to change the way streamers communicate with their fans. That was RingDaddy's objective. This SMS marketing tool for streamers was made with 5 no-code tools, in 3 days. But when some streamers started using it, the reaction from the audience wasn't great, and the founder quickly started to realize it was not going to work. Keep reading the story.​

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what I'm reading 👀

After five years, Missive, a hard-to-explain email client, has reached $1M in ARR. And they wrote about their journey. Bootstrapped business, three co-founders and only one employee, $0 spent in marketing. The SaaS everyone would like to be running!

This week I had a call with Brennan Dunn (founder of Create & Sell) in which we talked about email marketing and digital products. I've been the whole week thinking about the email course he has that brings him +$100k/year in course sales. Here's a huge guide on how it works.

Viddyoze is another bootstrapped business; this one in the video industry. They are making £3m/month and their acquisition channels are two: affiliates and PPC. I found this article explaining their "growth levers" really interesting and different from other SaaS growth analyses.

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That's all for this week. I hope you enjoyed this week's newsletter.

Let me know if you have any questions!

Cheers,

Nico

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