Hi Reader,

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Why did the Stormtrooper feel lonely?

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....

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Because he missed everyone.

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Ok, now that we've got the 1st April joke out of the way...
​(It was a good one, wasn't it??)

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Let me tell you about how things have been on my end.

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One word: WILD!

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Write of Passage ended this week. It's such a magical moment looking at the Zoom grid and hearing how many lives have changed over the past 5 weeks. That's exactly what an online course is supposed to do. And I'm so happy I could make a difference as an alumni mentor.

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The next cohort of Ship30for30 started, and shipping is still going well! You can find my daily atomic essays here. This time around I'm supporting a small crew as an alumni captain.

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We're opening the doors to the second cohort of Minimum Viable Video on Monday (eeehhhh!) Cam lead a fantastic Film Your First Video Workshop today, and we had to kick people out of the room after 90 min because no one wanted to leave.

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The On Deck Course Creator Fellowship lead by Andrew Barry is kicking off next week, and I'm the lead peer supporter. Together with 6 other crazy talented and experienced course creators, I'm going to help over 120 students launch and run their online courses.

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The next 2 months are going to be insane! I'm so excited and wouldn't have it any other way.

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Now here's what I want to share with you this week.

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✍️ Copywriting

Your reader is always the hero!

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​The 6-step editing workflow to improve your copy and increase conversions​

Writing is only ever the first step. Editing will ensure that your copy hits the mark.

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🤓 Online Courses

Looking back, I wish my MBA had involved actually starting a company as opposed to working through hypothetical case studies.

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​Why cohort-based courses are the best way to learn anything​

Here are 7 reasons why CBCs rule and why I think the world needs more of them. Spread the word! Everyone needs to know.

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The thing is, cohort-based learning is actually old news. Every university program is basically a CBC. My fellow Write of Passage student and Wharton Professor, Gad Allon, discusses in his article what makes the new version of CBCs stand out:

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​Cohort Based Courses: Something old, Something new by Gad Allon

"In my experience, Cohort Based Courses are the ultimate nudging experiment. You don’t want to miss a single thing, and through this constant Fear Of Missing Out, you keep engaging with the content, and the community. Pushing yourself and others. To learn."

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📈 Productivity

I feel like I've got #1 & #3 down but struggling with #2. What about you?

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​"Am I doing enough?"​

I ask myself this question way more than I'd like to admit. And chasing after "enough" is slowly draining my energy. So I set out to find some answers.

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Virtual hugs from "another-freakin-lockdown" Toronto,

Julia
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Your Copywriter & Online Course Specialist

​https://juliasaxena.com/newsletter/​

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​PS: Because you've made it all the way to the end, I'm rewarding you with one more joke:

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Why did the invisible man turn down the job offer?

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...

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He couldn't see himself doing it!

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😂🤣

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That's it! Now, you have to wait for another year before I tell a joke again.

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