I’ve talked in the past about how I used to be an impact investing skeptic. “Don’t give up returns,” I would have said, back during my days at traditional Wall Street firms. “Focus on earning the highest returns you can. You can make an impact by donating some of it later.”

The industry has since matured. (And so have I.) Today, I recognize that we can invest for positive impact without necessarily giving up financial returns. So you could have a positive impact on the things that matter to you now — and, of course, still donate later if you want.

And the way I felt about impact investing back in the day: Well, ditto for gender-lens investing. Invest with a consideration of gender? Seriously??

Once again, the industry has matured, and so have I. (And I don’t believe it’s immodest for me to note that the innovative work being done by Ellevest’s Chief Investment Officer, Dr. Sylvia Kwan, has helped move gender-lens investing forward.)

This might surprise you, but today all investors are “gender-lens investors,” even if we’ve never heard the phrase.

It’s just not usually the gender you think.