Meet "Image Optimization", a Brand New Smashing Book

Meet “Image Optimization”, our brand-new practical guide to optimizing and delivering high-quality images on the web. Written by Addy Osmani.
Let’s get images on the web right. Meet “Image Optimization” View in the browser 💨

Image Optimization by Addy Osmani

G’Day Smashing Friends,

Meet “Image Optimization”, our new practical guide to optimizing and delivering high-quality images on the web. From formats and compression to delivery and maintenance — everything about displaying images fast, in one 528-pages book. Jump to the details →

Image Optimization cover

$35 $44

Jump to the details → Only 250 copies at this price. Print shipping in late May.

About The Book

Images help us tell a story, drive conversions and increase engagement. But to be effective, they need to be carefully orchestrated and appear on the screen fast. So how do we encode, deploy, serve and maintain images over time? Our new book explores just that. Check free PDF preview (12MB).

Written by Addy Osmani, the book dives deep into image formats and image compression, image decoding and browser rendering, image CDNs, adaptive media loading — and effective caching, preloading and Core Web Vitals. 528 pages. Jump to the details →

The illustration for the book, on an orange background, with a Smashing Cat peeking behind the book.
A preview of the inner layout.
Meet our new book “Image Optimization” with everything you need to know to get images on the web right. Written by Addy Osmani.

You’ll learn:

  • image formats,
  • image compression,
  • improving image rendering,
  • preparing images for a variety of resolutions,
  • automating image optimization,
  • image maintenance,
  • lazy-loading and techniques like SQIP,
  • image CDNs, and how to set up one,
  • AVIF, JPEG XL, and HEIF, their pros and cons,
  • Core Web Vitals and how to optimize for them,
  • adaptive image delivery for network conditions.

A lovely thank-you note from the Smashing Cat, peeking behind the book.

Get the book PDF, ePUB, Kindle available. Print shipping in late May. Get the book.

Thank You!

As always, Smashing Members ($5 and $9 tiers) get the eBook for free, with a friendly discount for the printed copy. We are always happy to welcome you to our friendly Smashing Family. Meow! ;-)

A sincere thank you for your kind, ongoing support, patience and generosity — for being smashing, now and ever.

Vitaly and The Smashing Family

Such emails are sent out at most once a month. Your data is always safe, and your support really helps us pay the bills. ❤️

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