'She’ll do the impossible': TBWA\Chiat\Day New York's Nancy Reyes steps into role as CEO

With more than 20-plus years of experience, TBWA\Chiat\Day’s Nancy Reyes takes on a new role as CEO.
April 30, 2021

Nancy Reyes, the daughter of immigrant parents never dreamt of working in advertising. Her childhood days were focused on the day-to-day realities of supporting her family, which oftentimes led her and her sister to collect bottles in their Queens neighborhood to turn them into cash. “There was no shame in that," she said. But now, she's not just in advertising, but at the top having recently been promoted to the role of TBWA\Chiat\Day New York's new CEO. Read more below.

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With more than 20-plus years of experience, TBWA\Chiat\Day’s Nancy Reyes takes on a new role as CEO.

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Privacy
How companies manipulate people to consent to providing their personal info is gaining attention as a potential privacy violation or unfair practice.

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In a new survey, 70% of agencies surveyed are expecting to pitch more and win more business in 2021, and 71% of brands say they are going to spend as much or more on agencies.

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Brands in Culture
Hollister has been running a month-long Fortnite tournament to promote a new range of clothing for gamers. It’s one way the company has tried to engage the ad-resistant gaming community.

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COVID-19 has changed everyday behaviors, including how people consume media. Download this white paper to learn how the pandemic has impacted the international media landscape.

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Future of Work
As the pandemic has reshaped the future of work, the content role of CMOs has become even more central and urgent.

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The pandemic upended programmatic marketing in 2020, giving teams new opportunities to reach audiences in 2021. Programmatic advertisers: Take this new survey and tell us how you’re revamping plans this year; we’ll send you a $5 gift card with the results.

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Subscriptions
In addition to ads running in print, online and in Times Square, the Journal will drop its paywall on May 20 to entice more subscribers.

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Life Beyond the Cookie
The news publisher’s quest for more first-party data is driven by its ambitious subscriber goals just as much as looming privacy changes.

Streaming Outside The Box
Since August, 17-year-old Sienna Mae Gomez has not only attracted millions of followers on TikTok, but landed deals with brands including Maybelline and Levi’s.
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