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2/2/2023
11 : 14

Media agencies' influence over programmatic is growing

Also: YouTube Shorts splashes the cash ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
2/1/2023
15 : 34

The marketer’s guide to targeting post-cookies

For marketers, relying solely on first-party data is an unrealistic tactic, even as third-party cookies become obsolete. On top of being more difficult to obtain, first-party data doesn't always
2/1/2023
11 : 14

Advertisers find fewer reasons to spend on Snapchat

Also: Publishers' private programmatic bright spot ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
1/31/2023
11 : 14

Why marketers are thinking long-term with influencers

Also: TheSoul Publishing's take on YouTube Shorts rev share ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
1/30/2023
15 : 34

WTF is sell-side targeting?

As brands and agencies navigate a world without third-party cookies, there are new opportunities to control and differentiate their supply chain to drive improved campaign performance, all without
1/30/2023
15 : 24

Will marketers leave Google amid DOJ lawsuit?

Also: The open programmatic market is in a tough spot ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
1/20/2023
7 : 4

'An awkward space': Reddit’s ad sales efforts haven’t gone unnoticed, but there’s still work to be done

New year, same problems for Reddit: in the eyes of advertisers, it's still an outlier. January 11, 2023 'An awkward space': Reddit's ad sales efforts haven't gone unnoticed, but
1/20/2023
6 : 44

The state of affiliate marketing for publishers

As consumers return to pre-pandemic shopping behaviors, publishers are now learning what affiliate marketing will look like for them in the coming year. One challenge they're facing: merchants
1/20/2023
6 : 4

How to pick an identifier to navigate the ad industry's cookieless future

Advertisers are navigating identity solutions — or as some call it: 'emperor's new clothes' January 12, 2023 How to pick an identifier to navigate the ad industry's cookieless future
1/20/2023
5 : 34

Stay ahead in 2023: What you can expect from a Digiday+ membership

As a loyal Digiday reader, we wanted to make sure you stay ahead in 2023 with all that's included in a Digiday+ membership, keeping industry leaders on top of the news and trends transforming media
1/20/2023
5 : 14

Marketers energized by using AI to write their copy amid Microsoft's rumored OpenAI investment

Marketers say they see both new opportunities and new challenges even before there are many clear applications for using generative AI. January 13, 2023 Marketers find new energy in using AI to write
1/10/2023
15 : 54

Digiday Publishing Summit: Valuable networking for publishing leaders

Faced with another period of economic turmoil, publishers are recalibrating their growth strategies. Sales teams are having to operate on tighter turnaround times, editorial teams are becoming
1/10/2023
11 : 14

How ad tech CEOs ride out a recession, according to Ogury's new CEO

Former Criteo exec Geoffroy Martin outlines his vision for Ogury now that he's at the helm as CEO. January 10, 2023 PRESENTED BY How ad tech CEOs ride out a recession, according to Ogury's new
1/9/2023
15 : 34

Virtual event: Making the most of video in 2023

Hi there, Join Catharine Meketa, managing vice president at QuickFrame by MNTN for a virtual event on January 24 at 1 pm EST to learn how marketers are establishing a feedback loop of data that can be
1/9/2023
11 : 4

‘There’s a lot of blind buying’: Schibsted makes its first-party IDs widely available in the open market

To be clear, this ecosystem already exists for most of the publisher's inventory — the part sold via direct deals with advertisers. This latest move just extends it to the programmatic part too.
1/6/2023
11 : 4

Meta's been blasted by the EU privacy watchdog for breaching GDPR — now what?

Hefty fine to pay aside, what will Meta's new plan to comply with GDPR be, and will this cause a ripple effect of similar actions across the pond and with other social platforms? January 06, 2023
1/5/2023
16 : 14

Connect with leaders from Havas Media, Whirlpool and more

For agencies facing data and measurement challenges, addressing privacy changes and client cutbacks in spending, finding the right solutions isn't easy. From March 6-8 at the Digiday Media Buying
1/5/2023
15 : 34

How brands are leveraging new sports sponsorship opportunities

While sports continue to draw large crowds to venues, the ongoing evolution of digital media and Web 3.0 presents new opportunities for brands to boost their visibility and enhance their messaging. The
1/5/2023
11 : 14

TikTok has matured, but there’s still room to experiment

Over the past 12 months, TikTok has gone from strength to strength, overtaking much of the competition. So much so, it's now considered a top tier platform in marketers' media plans January 05,
1/4/2023
11 : 14

Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year

After a chaotic 2022, digital marketers hope for a less turbulent 2023. But there are no promises. January 04, 2023 PRESENTED BY Marketers are left head scratching over 2023 after the pure chaos that