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6/11/2024
10 : 14

Suddenly ad economy forecasts get rosier, but the biggest companies will benefit the most

Ad spending looks set to keep going strong for the foreseeable future. In fact, experts have even revised their forecasts to account for the additional upside. June 11, 2024 PRESENTED BY Suddenly ad
6/10/2024
10 : 14

Publishers' newest workforce diversity reports reveal mixed results in efforts to diversify newsrooms

The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies' efforts to
6/7/2024
10 : 24

How AI's energy needs conflict with media agencies' carbon reduction efforts

As if AI didn't present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs
6/6/2024
19 : 24

A breakdown of which advertising categories are spending with publishers so far in 2024

Whether it's the latest on the demise of the third-party cookie or the latest ad spending trends, Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and
6/6/2024
19 : 14

A breakdown of which advertising categories are spending with publishers so far in 2024

Whether it's the latest on the demise of the third-party cookie or the latest ad spending trends, Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and
6/6/2024
10 : 24

The Washington Post’s EIC succession plan shakes up newsroom, but does little to curb marketers’ news avoidance

The sudden shakeup at the top of The Washington Post's newsroom is unlikely to improve buyers' evaluation of news orgs as a place to spend their media budgets. June 06, 2024 PRESENTED BY The
6/5/2024
14 : 34

Digiday Publisher Golf Outing: Connect with execs from The New York Times, CNBC and more

Secure your pass by next Wednesday, June 12 to save ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/5/2024
10 : 14

Why the esports industry is embracing Saudi Arabian investment

In 2024, one of the few institutions still funding esports is Saudi Arabia's Public Investment Fund, which is currently throwing money into the industry from all directions. June 05, 2024 PRESENTED
6/4/2024
14 : 34

How brands are creating more effective influencer campaigns

How to build a data-driven social strategy ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/4/2024
10 : 14

Marketing Briefing: How a quieter Pride could serve as a 'reset' for marketers to be less 'performative'

Fewer marketers brought up Pride to agency execs who say that anecdotally it's been noticeably quieter this year than in previous years, even last year. June 04, 2024 The cases for and against The
6/3/2024
14 : 34

Brand guide: Four ways to accelerate revenue with customer data

Why historical customer data is vital to quicker customer conversions ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/3/2024
12 : 34

Why publishers fear traffic, ad declines from Google's AI-generated search results

Some publishers and partners hope for more transparency from Google and other AI companies related to AI-generated search. May 24, 2024 Why publishers fear traffic, ad declines from Google's AI-
6/3/2024
10 : 14

DE&I exodus: Burnt-out leaders launch consultancies as advertising industry commitments falter

Many DE&I leaders, frustrated by waning corporate commitments, are ditching their jobs to launch consultancies, raising concerns about the future of diversity efforts. June 03, 2024 PRESENTED BY
6/3/2024
10 : 4

WTF is principal media?

The use of principal media is on the rise, notably by the agency holding companies, which are looking for profit wherever they can find it. But how do clients feel about it? May 27, 2024 PRESENTED BY
6/3/2024
9 : 44

The Trade Desk's 'premium internet' shift stirs concerns among publishers over ad dollar allocation

The Trade Desk reassures that minimal authentication can still attract ad dollars, but many publishers remain skeptical of relying on UID 2.0 and ceding control over their data. May 28, 2024 PRESENTED
6/3/2024
9 : 14

As X's turbulence continues, can alternative social platforms catch marketers' attention?

Marketers weren't sold on X/Twitter's competitors. But as turbulence continues, can they be convinced? May 29, 2024 PRESENTED BY As X's turbulence continues, can alternative social
6/3/2024
9 : 4

How aggregated multi-screen attribution increases campaign effectiveness

Unlocking key strategies and insights to drive conversion rates ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
6/3/2024
8 : 54

A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA classification

IAS confirms participation in a Brand Safety Institute-led scheme to help publishers understand how MFA is flagged. May 30, 2024 PRESENTED BY A brand safety watchdog wants to galvanize ad tech vendors
6/3/2024
8 : 34

Shrinking budgets leave programmatic marketers with a raw deal

Shrinking budgets mean clients are less willing to shell out enough money to cover tech tools, staff working hours and commissions, leaving programmatic marketers with the short end of the stick. May
5/23/2024
17 : 34

Pitch deck: How Amazon is talking to marketers about Performance+

Whether it's the latest on the demise of the third-party cookie or the impact of AI, Digiday+ unlocks an edge for media and marketing leaders through a set of exclusive benefits and features.