Social Media Today - The latest marketing trends in CPGs

 
 
 
 
 

The Latest Marketing Trends in the CPG Space  

 

Packaged goods marketers are navigating an transitional period as the pandemic and shifting privacy mandates upend the usual ways of doing business. If CPGs can adeptly adjust to these disruptions, they have an opportunity to strengthen their brands and extend a sales windfall that's reset expectations for the sector.

In this Trendline, discover how leading CPGs have adapted to these challenges, as well as:

  • How Unilever is leveraging its organizational power
  • What PepsiCo's new in-house technology says about digitization
  • P&Gs playbook for managing ongoing disruption 
 
 
 
 
 
 

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