SEJ Today: Google’s Top Products Carousel: Everything You Need to Know

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Wednesday, May 12, 2021

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Digital Experience, SEO

Google’s Top Products Carousel: Everything You Need to Know

By Andrew Shotland

Last month, I shared with you tips on how retailers could use data hidden in Google Merchant Center to improve SEO performance for local ecommerce queries.

Since we’re ultimately all trying to sell something via search, let’s keep the ecommerce vibe flowing.

In this column, we'll explore a relatively new Google feature that all retailers should have on your radar: Google's Top Products Carousel.

If you have recently done a search in Google for the “best” of something, chances are you have come across Google’s Top Products Carousel (TPC).

It looks something like this:

Sponsored

The Fastest Way to Check Your Core Web Vitals

By SEMRUSH

Optimizing for user experience not only means your audience enjoys interacting with you more, but it means Google staying visible on Google, too.

Nik Sharma talks about the best ecommerce apps you can use, how they work, and how they help.

Tools, YouTube

10 Best YouTube Keyword Tool Alternatives

By Greg Jarboe

Want to know which keywords and search terms to target for video SEO? Check out these top 10 YouTube keyword tool alternatives.

Sponsored

How to Advertise in Newsletters: A Beginner’s Guide

By Paved

Looking for a powerful way to market your product or service? Consider advertising in newsletters. Here's what you need to know to get started.

Careers & Education

15 Essential Communication Skills For Digital Marketers

By Adam Proehl

Digital marketers must communicate well to grow in their careers. Here are 15 communication skills you'll need to succeed.

Content duplication issues that can impact your site's search rankings are easy to detect and solve on WordPress. Here's how to fix them.

Poll of nearly 2,000 SEOs shows more than 50% don't know what Google recommends for H1 headings

YouTube is rolling out three updates to community posts, including a first-ever look at analytics data and the ability to add more images.

YouTube establishes a $100M fund to award creators for producing the top YouTube Shorts videos of the month.

Digital Marketing Job of the Day

SEO Director - Beauty

The Hut Group,   New York, NY, USA,




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