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SEJ Today by Search Engine Journal
Friday, May 7, 2021
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The problem with too much SEO data, hidden paid search features for PPC marketers, and other top stories from the past week. 
Can SEO professionals ever have too much data? The answer is yes, and it may do more damage than you think.

The idea that data always lead to better analysis is nothing but a common misconception, says SEJ's Roger Montti, and a new category of SEO tool offering "SERP Analysis" is promoting this outdated concept.

Webpages ranked at the top of search results might share similar attributes, but those attributes are not what's causing those pages to rank.

"Some of these tools will analyze more than the top ten of the search results. They may analyze the top 30 and higher," Montti says. "But more data does not translate into better analysis. The idea that more data will yield a better analysis is a common misconception."

Instead of analyzing other sites in search results, focus on making your site the best it can be. 

Is your website ready for Google's Page Experience update rolling out in June?

If you own one of the 5 million websites running on the Elementor plugin for WordPress, you'll be relieved to know it's now easier than ever to improve your Core Web Vitals scores.

As with all Google updates, it's hard to predict the impact of the Page Experience Update ahead of time. 

Even experienced PPC marketers may not be familiar with these 12 hidden features that fly under the radar. 

VIP Contributor Lisa Raehsler makes several cases for why Microsoft Ads should be considered over Google Ads, with exclusive features such as multi-image extensions.

Using images in ads can get you into hot water if you don't own the content. 

Keep your legal bases covered with these resources for free, high-quality photos.

While you may see others do it, it's not legal to grab an image from Instagram, for example, and use it in an ad.

Content published on social media belongs to the site it's published on.

Content is a valuable commodity that users contribute to social media sites for nothing in return.

There's at least one site trying to change that, as Instagram is committed to getting content creators paid in the near future.

By Matt Southern 
Lead News Writer

Popular Posts from this Week

How AMP Impacts Rank in Google Top Stories, Discover & Organic Search

SEO

 

How AMP Impacts Rank in Google Top Stories, Discover & Organic Search

 

By Daniel Smullen

 

Can you rank in Google's Top stories without AMP?

The answer should have been no.

But in this column, you'll learn what Independent News and Media found by testing non-AMP versus AMP on Top stories performance and the impact it had on traffic.

Read on to explore Google's documentation on the topic, see what's happening in the wild, and answer a few pressing questions in news SEO.

Sponsored

 

How to Show SEO Business Value [Webinar]


By CallRail

 

Join CallRail for a Q&A with Michael King, Founder & CEO of iPullRank to learn how to translate search rankings into business value using call analytics.

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WordPress, SEO
 

7 Ways to Improve SEO on Your WordPress Site

 

By Anna Crowe

 

When it comes to improving SEO efforts on WordPress, we're often left scouring blogs for a few hints and tips that all center around the Yoast plugin.

So, what about all of the other elements that Yoast does not control?

This article offers seven actionable tips that can help other WordPress site owners improve their SEO strategy.

Paid Search

 

How to Set Up Google Tag Manager for Better PPC Tracking

 

By Tim Jensen

 

When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in order to do your job properly.

Google Tag Manager (GTM) helps save potential hours of time and back-and-forth communication, both for PPC managers and developers.

Here's a guide to implementing tracking tags using Google Tag Manager for Google Ads, Microsoft Advertising, Facebook, Twitter, and LinkedIn.

Sponsored

 

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By OmniSignal

 

OmniSignal Media is doing a quick survey about the most innovative ideas, technologies, and companies in the marketing industry. Complete the survey and as a reward, get a $10 Amazon gift card.

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Webinar

 

How to Identify Site Quality For Link Building

 

In partnership with PureLinq

 

How to evaluate a site for “quality” is among the most misunderstood concepts in SEO.

Getting this wrong can result in you leaving sites out of your outreach that can drive ranking or worse, including sites that will provide no value or potentially get you penalized.

In this upcoming webinar, Kevin Rowe, Founder and CEO at PureLinq, offers tips on how to scale up a high-impact link building program while lowering risks.

Register now.

Content Marketing

 

13 Essential Online Writing Tools to Help Improve Your Content

 

By Miranda Miller

 

High-quality, engaging content is an essential part of your digital marketing and SEO plans but it takes time and often great effort to create.

Making the most of your investments in content is key.

Improve the quality of your writing, produce more successful content, and learn to manage your time with these online writing tool recommendations.

Pinterest, News

 

Pinterest Expands Shopify Integration Worldwide

 

By Matt Southern

 

Pinterest’s integration with Shopify is expanding worldwide, giving 1.7 million merchants the ability to turn products from their ecommerce store into shoppable pins.

Shopify’s Pinterest app, which launched last year in the US and Canada, is now available in 27 additional countries.

Here’s more about all the updates announced last week.

What do you think of our new format?

 
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