⚡ MC - Marketing Isn't Selling a Product.

10 landing page copywriting tips for more conversions

1. Weave features with benefits

Features tell visitors what/how. Benefits tell them why. What root issue is your product solving? Write that as your headline.

2. Questions drive action

Ask your visitors a compelling question that pushes attention to your CTA.

For example, Unbounce is using this copy, "Don't think you can make your pages look this good?" The reader can't help but click to find out more.

3. Write a "how it works" section

In three simple steps describe what users can do with your product and how it will improve their life.

4. Problem, agitate, solution

Address the main problem your visitors have. Agitate it with a short statement. Then serve your product as the ideal solution.

5. Reduce friction with data

Consideration spans are short. Use numbers to show the ease of adoption: 10 minutes, zero code, done etc.

6. Showcase demand with your copy

Tell visitors how great your product is with real user statistics like recent signups, not jargon or buzzwords.

For example, Soapbox added "493 companies signed up for Soapbox last week"

7. Replace buzzwords

Cut words like supercharge, unleash, unlock. Instead, use phrases like improve, solve, or better yet, actual results and data.

8. Be clever and clear

Utilize puns or a play on words without sacrificing clarity. Simple yet witty copy sparks interest to keep scrolling.

9. Hook, then explain

Grab attention with a benefit-rich statement. Then, explain how your product gets the visitor there with ease. This is what drives signups.

10. CTA button copywriting

Your CTA button shouldn't say "get started." It should tell users the exact step they are about to take to produce action and commitment.

What happens when they click? Write that.

For example, Buymeacoffee's CTA is "Start my page" to start accepting donations etc.

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Snippets

• Most people overestimate what they can accomplish in a year and underestimate what they can achieve in a decade. - Nick Fogle
• Building a SaaS? Follow this framework:  1. Fix the things that are costing you churn. // 2. Build features within your product’s vision that keeps current customers happy. // 3. Finally, build features that can bump up sales. (Tweet link)
• A friend told me his hack for dealing with stressful events: "The line from that Batman movie — 'I'm not trapped in here with you; you're trapped in here with me' — I literally say that out loud a few times."
  I made fun of him (of course). But I just tried it and… it worked. (Tweet link)
• Marketing isn't selling a product. It's showing people how their lives will change if they use it. (Tweet link)
• An easy way to find new content ideas for your site—
  1/ Find a related subreddit
  2/ Use an SEO tool like Ahrefs and Semrush to see what keywords the subreddit ranks on page 1 for
  A subreddit ranking on page 1 is a great sign that it’s a low keyword difficulty term. (Tweet link)

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Worth Reading

1. Why you need a co-founder for your SaaS Startup

2. There are so many marketing channels. This thread summarizes when to use, how to use, use it for and pro-tips for using these 11 marketing channels.

3. Success takes more time than most will admit

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Client: You’re not quite getting our tone so we’ve written the copy for you.

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