Marketing Analytics, Tools

Get to Know Google Analytics 4: A Complete Guide

By Kayle Larkin

In October, Google announced the most significant change to Google Analytics ever: Google Analytics 4.

There is a lot to learn with large updates and it's natural to wonder how this will affect your job or business.

While we've not heard any indication that traditional GA will be going anywhere anytime soon, new properties now default to GA4. This is a strong sign that learning Google Analytics 4 is worth prioritizing.

In this complete guide, you'll learn everything you need to know to get started with Google Analytics 4:

In short... a lot.

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The Fastest Way to Check Your Core Web Vitals

By SEMRUSH

Optimizing for user experience not only means your audience enjoys interacting with you more, but it means Google staying visible on Google, too.

Google's Developer Advocate, Martin Splitt joins Search Engine Journal Founder Loren Baker today at 2pm ET in this live Q&A about Google Core Web Vitals, the delay to June for the Page Experience Update, and other overall performance and speed needs for websites to better compete within Google and convert users.

Google announced new features for app advertisers. Learn more about device targeting, easier measurement, leveling up user experience and improving attribution!

Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for.

Anchor Text Ratios are considered important by many SEOs for ranking in Google. But is it really something to worry about?

Competitor bidding means actively bidding on your competitors' brand name keywords. Here's what you need to know to do it right.

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How to Scale Your SEO Business Without Losing Control

By SEOmonitor

Efficient client management is key to scaling your business. Consider these tips if you want to stay in control of your SEO agency's growth.

John Mueller discusses grouping similar URLs for Core Web Vitals scoring and that the group score is assigned to new URLs that lack data

What does it take to craft high-return SEO copy? Learn all the steps in putting together a high-ranking piece of content in this guide.

Clues to how Google MUM works may be described in recent machine intelligence research