Think you’re bad with money?

There’s a reason for that. You’ve been told you’re bad with money. Or you read the bat signals our society consistently sends out that make you think you’re bad with money.

Maybe you grew up in a household where, as is often the case, your dad took the lead in investing and your mom was more of the grocery shopper and budgeter. (Your mom’s hardly alone; 56% of married women leave investment planning to their husbands, and 85% of those women believe their spouses know more about financial matters.)

And maybe you internalized those gender roles around money.

Maybe you read articles about money aimed at women. And 90% of those articles focused on telling you to spend less money. (“Never mind the gender pay gap ... you just need to stop buying that latte … yeah, that’s the ticket,” they say.) And 65% of them had a negative tone, such as “how hard financial planning is.”

And maybe you internalized that.

(Articles for men? 73% focused on investing and building wealth.)

Hhhmmmm.