Get the lowdown on Gen Z pent-up demand spending

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To help you prepare for post-COVID revenge spending, we’ve been busy collating our latest insights on Gen Z’s thoughts, feelings and concerns surrounding post-pandemic life.
Our latest on-demand webinar explores the COVID-19 induced challenges that students are still facing, and how the release of their pent-up demand will affect shopping habits and brand loyalties during the summer spending period.
What to expect:
  • 59% of students feel cautiously optimistic about the future of the pandemic - learn how to balance feelings of excitement and nerves.
  • 43% have spent more money during the pandemic - discover, in detail, Gen Z spending personas.
  • 61% have already bought clothing - hear more about student spending across various sectors.
  • 77% of 2020’s freshman class would like to take part in Back to School in-person events this year - explore tips to leverage the event.
WATCH NOW

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