CTV Advertising Guide: Powering Growth During Change

Hi Reader,

With a growing wealth of platform and program choices, the options for consumers to access and view content continues to expand and diversify. With at least 77% of U.S. homes having at least one enabled connected device, Connected TV (CTV) usage has become a staple of consumers’ daily media diets.

So, it’s no surprise that CTV-appeal among marketers is at an all-time high too, but the platform still serves as uncharted territory for many. The rise of CTV is bringing together both linear and digital media buyers to the same playing field for the first time. So, how can marketers make sense of this complex space?​​​​

Download the guide to learn best practices for a successful CTV advertising strategy, including: 

• How to more accurately approach audience buying as part of a holistic media strategy
• The key to effectively optimize your campaigns to reach your target audiences
• How CTV advertising can help achieve specific upper- and middle-funnel goals

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