Lane Bryant sees 73% lift in onsite conversions with personalization.

Lane Bryant is embracing the shift to digital and elevating the eCommerce experience by taking a coordinated, customer-first approach rather than a channel-first approach, which can often lead to disjointed experiences for shoppers.

By consolidating personalized digital communications across email, paid media and eCommerce website to Bluecore, Lane Bryant drives more eCommerce revenue with less effort, resulting in a 73% lift in onsite conversions- all with greater efficiency. But don't take our word for it, 

“We view Bluecore as an engine that can power a lot of customer activation channels, including the eCommerce site, to try to create as unified an experience as possible. This type of consolidation makes sense from a cost perspective, but more than anything it makes sense from a customer experience perspective.”

— Eric Gohs, VP Performance Marketing,
Credit & Loyalty at Ascena Retail Group

Discover how Lane Bryant uses Bluecore’s personalization platform to connect buyers with the products they will buy next through:

• Improving engagement by introducing relevant 1:1 experiences through unique offers surfaced for shoppers based on onsite behavior and predictions
• Increasing revenue and lowering site and cart abandonment rates by driving better discovery and incentivizing visitors to check out in session
  
• Growing first-party list size subscriber base through improved onsite identification rates and intelligent email capture

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