Digiday Guide: Everything you need to know about Gen Z's media consumption habits

Gen Z is a crucial audience for marketers and publishers chasing the audience’s steady and wide-ranging interests. “The thing about Gen Z being digitally native is that, yes, they are hyper-aware, but they are also way more critical. They expect the most out of their content,” said Christian Kenoly, a junior cultural strategist at sparks & honey, Omnicom’s tech-led cultural consultancy. Read more below.

• This Digiday+ Guide helps marketers navigate the wishes of Gen Z, an authentic and transparent demographic that isn't afraid to cancel a brand.
• The MRC denied accreditation for Pinterest's self-provided video metrics because the platform's counting method did not meet industry standard minimum requirements.
• The Digiday+ Future of TV Briefing this week looks at how TV networks secured a greater share of upfront dollars for their streaming and digital video inventory in this year's negotiations.
• Horizon's new Human Intelligence unit will dig deep into the behavioral aspects of peoples' decision-making processes.
• The professional workforce, particularly among millennials and Gen Z, increasingly is rejecting the concept of a full-time job and a single boss in favor of something that’s being dubbed “polywork,” or having multiple jobs at once.