Social Media Today - A Modern Retailer’s Guide to Loyalty

Keys, wallet, phone – most of us don’t leave the house without them. Our phones are with us constantly, and increasingly more consumers are turning to their phone first when looking to make a purchase. In the last six months alone, 79% of smartphone users have used their mobile to make a purchase.

Mobile channels such as SMS/MMS, Push, Mobile Wallet & Mobile Apps offer marketers, particularly retailers, a dynamic and personalized way of connecting with their customers and building long-term brand loyalty.

In the below ‘style’ guide, we outline the ways in which retailers can start incorporating mobile channels into their existing loyalty programs & strategies. In this guide you’ll find:

• How to leverage SMS to acquire loyalty members
• Personalized retargeting through mobile’s first-party data
• Strategies for using Mobile Wallet for loyalty cards and rewards
• The importance of building trust post-purchase with mobile communication

Ready to add to cart? Download your copy of the guide below.