tl;drMarketing - tl;dr Marketing June 25th - 2021 Issue

Digital Marketing News Roundup
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June 25th - 2021

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Social Media

YouTube Tests Inclusion Of Time Stamps In Policy Violation Emails

If you have ever suffered a YouTube ban, temporary suspension, or other related issues, the emails informing you of a decision can be vague or lack a specific reason. However, a new test will provide [...]

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SEO

Google Shares Some Stats on Web Stories

Google has announced that over 20 million Web Stories are already online, with 100,000 new Stories being added daily. And people on 6,500 new domains have published Web Stories since October 2020. Here are some [...]

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General

Applications Open for Google for Startups Accelerator: Women Founders (USA Only)

Applications for the second Google for Startups Accelerator: Women Founders program are now open until July 19, for North American applicants. Approximately 10-12 startups with at least one woman founder will be selected from across [...]

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SEO

Lily Ray Shares Some Tips To Bolster Your E.A.T Signals

During her session at SMX Advanced entitled “Demystifying major algorithm updates in 2021: Where is search headed?”, Lily Ray, discussed the tactics that she and her team have identified as being harmful to your E-A-T, as [...]

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Social Media

Instagram Launches Live Test of Image and Video Uploads from the Desktop Version of the App

It’s been in development for the last few months, and now, Instagram is launching a first live test of the capability to publish feed posts from the desktop version of the app, with a small group [...]

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SEO

SEO Test Shows Using React on Product Pages (with SSR) Got a 13% Uplift on Organic Traffic

One of their ecommerce customers decided to implement the React framework on their product pages for a few reasons, including an enhanced user experience for the purchase process, and improvements to page speed. They implemented [...]

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Social Media

Twitter Adds 15 Second Views as a New Objective for Video Ad Campaigns

Twitter is looking to provide advertisers with more options to maximize their video ad campaigns, with a new 15-second view bid unit, which will prioritize reach to users who are more likely to consume video [...]

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Paid Media

Google Is Delaying Its Deprecation Of Tracking Cookies

Google has now confirmed with its engagement with UK regulators over the so-called “Privacy Sandbox” means support for tracking cookies won’t start being phased out in Chrome until the second half of 2023.

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SEO

Google Tests Local Pack Review Filters Smiley Faces

Google seems to be testing adding smiley faces to the local pack reviews filter options. So in the “people often mention” keyword filters, instead of it just saying the words like care, food, products, quality, [...]

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SEO

Google News Showcase Is Launching In Canada

Google has signed agreements with a number of Canadian publishers for Google News Showcase, a product and licensing program that provides a space for newsrooms to curate their content for readers across Google News and [...]

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Social Media

LinkedIn Announces Some Updates To Improve Quality Of Jobs On The Platform

LinkedIn is rolling out new Jobs Listings Guidelines to all third-party job sites to make sure the jobs on the site are active jobs, so you should always see an active job listing, not multiple [...]

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SEO

Google Now Warns People About Unreliable Or Quickly Changing Search Results

Google is testing a new feature to notify people when they search for a topic that may have unreliable results. The move is a notable step by the world’s most popular search engine to give [...]

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SEO

Google Tests Q&A In The Related To Your Search Section In Local Knowledge Panel

Looks like Google is testing showing Q&A from GMB within the Related To Your Search section, they have previously shown things like product in the related to you search section.

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Social Media

YouTube Shorts Is Taking on TikTok and Minting a New Constellation of Concise Video Stars

For years, the British teen continued to post only sparingly on YouTube. Then in early 2021, the service introduced YouTube Shorts, a new feature showcasing videos that are less than a minute long. Rhodes embraced [...]

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SEO

Google Tests Showing Google Customer Reviews Seller Ratings In The SERPs

Some users are seeing a test where Google attaches general brand/store reviews to category pages in the SERP. Looks like this is powered by Google Customer Reviews Seller Ratings. For Eg if you look at [...]

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SEO

Chrome Extension To Analyze GMB Reviews And Other Information On Google Maps

Go to Google Maps, and you will see the GMB categories shown on every business page and search result page by default. Primary categories are shown with a star icon. You should also get a [...]

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General

e-Commerce Has a $152B Fake Reviews Problem

Nearly 90% of global e-commerce spending (eMarketer: $4.3 trillion) is influenced by reviews. According to a report from Cheq, 4% of those reviews are fraudulent. That means roughly $152 billion in global online spending is at [...]

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Paid Media

DoubleClick Will Drop Support for Entity Read Files (ERFs)

Google is announcing the deprecation of Entity Read Files (ERFs). Users currently retrieving Display & Video 360 resource information from ERFs should begin migrating to using the Display & Video 360 (DV360) API or Structured Data Files (SDFs). ERFs [...]

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SEO

Google Knowledge Graph Associated This Guys Photo With The Wikipedia Article About The Serial Killer

A small mistake in the system can lead to anything from a minor inconvenience to a disaster that can decimate careers and reputations of people in the matter of days.

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Social Media

Pinterest Launches New Initiative To Highlight SMBs Selling Products For A Post-COVID Future

With people now looking forward to a post-pandemic future, Pinterest has teamed up with American Express to highlight 20+ SMBs that are selling items on the platform that people are looking for as they plan for the next stage. [...]

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tl;dr Marketing June 24th - 2021 Issue

Thursday, June 24, 2021

Digital Marketing News Roundup tldr-animation-logo.gif June 24th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Pushes Out A Spam Algorithm Update, Google

tl;dr Marketing June 23rd - 2021 Issue

Wednesday, June 23, 2021

Digital Marketing News Roundup June 23rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Shopify Site Owners Can Edit Their Robots.txt Files, Shopify Plans To Roll

tl;dr Marketing June 22nd - 2021 Issue

Tuesday, June 22, 2021

Digital Marketing News Roundup June 22nd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Tiktok Launches Jump Their Version Of Snapchat Minis, Facebook Officially

tl;dr Marketing June 21st - 2021 Issue

Monday, June 21, 2021

Digital Marketing News Roundup June 21st - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Tests Accordion Tabs for Ads, Google Confirms They Now Restrict

tl;dr Marketing June 18th - 2021 Issue

Friday, June 18, 2021

Digital Marketing News Roundup June 18th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that WebP Added As A Supported Image Format In Merchant Center, Possible Drop in

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