tl;drMarketing - tl;dr Marketing June 25th - 2021 Issue
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YouTube Tests Inclusion Of Time Stamps In Policy Violation EmailsIf you have ever suffered a YouTube ban, temporary suspension, or other related issues, the emails informing you of a decision can be vague or lack a specific reason. However, a new test will provide [...] Climb the SERPs Ladder With This Content Optimization ToolFrase Content takes the guesswork out of optimizing your content for performance in organic search. You can also use the tool to speed up your content brief generation. tldrMarketing readers get a 25% off discount for the first 3 months. Google Shares Some Stats on Web StoriesGoogle has announced that over 20 million Web Stories are already online, with 100,000 new Stories being added daily. And people on 6,500 new domains have published Web Stories since October 2020. Here are some [...] Applications Open for Google for Startups Accelerator: Women Founders (USA Only)Applications for the second Google for Startups Accelerator: Women Founders program are now open until July 19, for North American applicants. Approximately 10-12 startups with at least one woman founder will be selected from across [...] Lily Ray Shares Some Tips To Bolster Your E.A.T SignalsDuring her session at SMX Advanced entitled “Demystifying major algorithm updates in 2021: Where is search headed?”, Lily Ray, discussed the tactics that she and her team have identified as being harmful to your E-A-T, as [...] Instagram Launches Live Test of Image and Video Uploads from the Desktop Version of the AppIt’s been in development for the last few months, and now, Instagram is launching a first live test of the capability to publish feed posts from the desktop version of the app, with a small group [...] SEO Test Shows Using React on Product Pages (with SSR) Got a 13% Uplift on Organic TrafficOne of their ecommerce customers decided to implement the React framework on their product pages for a few reasons, including an enhanced user experience for the purchase process, and improvements to page speed. They implemented [...] Twitter Adds 15 Second Views as a New Objective for Video Ad CampaignsTwitter is looking to provide advertisers with more options to maximize their video ad campaigns, with a new 15-second view bid unit, which will prioritize reach to users who are more likely to consume video [...] Google Is Delaying Its Deprecation Of Tracking CookiesGoogle has now confirmed with its engagement with UK regulators over the so-called “Privacy Sandbox” means support for tracking cookies won’t start being phased out in Chrome until the second half of 2023. Google Tests Local Pack Review Filters Smiley FacesGoogle seems to be testing adding smiley faces to the local pack reviews filter options. So in the “people often mention” keyword filters, instead of it just saying the words like care, food, products, quality, [...] Google News Showcase Is Launching In CanadaGoogle has signed agreements with a number of Canadian publishers for Google News Showcase, a product and licensing program that provides a space for newsrooms to curate their content for readers across Google News and [...] LinkedIn Announces Some Updates To Improve Quality Of Jobs On The PlatformLinkedIn is rolling out new Jobs Listings Guidelines to all third-party job sites to make sure the jobs on the site are active jobs, so you should always see an active job listing, not multiple [...] Google Now Warns People About Unreliable Or Quickly Changing Search ResultsGoogle is testing a new feature to notify people when they search for a topic that may have unreliable results. The move is a notable step by the world’s most popular search engine to give [...] Google Tests Q&A In The Related To Your Search Section In Local Knowledge PanelLooks like Google is testing showing Q&A from GMB within the Related To Your Search section, they have previously shown things like product in the related to you search section. YouTube Shorts Is Taking on TikTok and Minting a New Constellation of Concise Video StarsFor years, the British teen continued to post only sparingly on YouTube. Then in early 2021, the service introduced YouTube Shorts, a new feature showcasing videos that are less than a minute long. Rhodes embraced [...] Google Tests Showing Google Customer Reviews Seller Ratings In The SERPsSome users are seeing a test where Google attaches general brand/store reviews to category pages in the SERP. Looks like this is powered by Google Customer Reviews Seller Ratings. For Eg if you look at [...] Chrome Extension To Analyze GMB Reviews And Other Information On Google MapsGo to Google Maps, and you will see the GMB categories shown on every business page and search result page by default. Primary categories are shown with a star icon. You should also get a [...] e-Commerce Has a $152B Fake Reviews ProblemNearly 90% of global e-commerce spending (eMarketer: $4.3 trillion) is influenced by reviews. According to a report from Cheq, 4% of those reviews are fraudulent. That means roughly $152 billion in global online spending is at [...] DoubleClick Will Drop Support for Entity Read Files (ERFs)Google is announcing the deprecation of Entity Read Files (ERFs). Users currently retrieving Display & Video 360 resource information from ERFs should begin migrating to using the Display & Video 360 (DV360) API or Structured Data Files (SDFs). ERFs [...] Google Knowledge Graph Associated This Guys Photo With The Wikipedia Article About The Serial KillerA small mistake in the system can lead to anything from a minor inconvenience to a disaster that can decimate careers and reputations of people in the matter of days. Pinterest Launches New Initiative To Highlight SMBs Selling Products For A Post-COVID FutureWith people now looking forward to a post-pandemic future, Pinterest has teamed up with American Express to highlight 20+ SMBs that are selling items on the platform that people are looking for as they plan for the next stage. [...] |
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tl;dr Marketing June 24th - 2021 Issue
Thursday, June 24, 2021
Digital Marketing News Roundup tldr-animation-logo.gif June 24th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Pushes Out A Spam Algorithm Update, Google
tl;dr Marketing June 23rd - 2021 Issue
Wednesday, June 23, 2021
Digital Marketing News Roundup June 23rd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Shopify Site Owners Can Edit Their Robots.txt Files, Shopify Plans To Roll
tl;dr Marketing June 22nd - 2021 Issue
Tuesday, June 22, 2021
Digital Marketing News Roundup June 22nd - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Tiktok Launches Jump Their Version Of Snapchat Minis, Facebook Officially
tl;dr Marketing June 21st - 2021 Issue
Monday, June 21, 2021
Digital Marketing News Roundup June 21st - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that Google Tests Accordion Tabs for Ads, Google Confirms They Now Restrict
tl;dr Marketing June 18th - 2021 Issue
Friday, June 18, 2021
Digital Marketing News Roundup June 18th - 2021 visit tldr;Marketing Today's digital marketing roundup includes news that WebP Added As A Supported Image Format In Merchant Center, Possible Drop in
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