TikTok made it again [Trending Keywords]

Hey Reader,

Another week, another newsletter! It’s time yet again for the latest keywords on Amazon. EcomCrew has taken data from June 6-19 to show you the latest opportunities on Amazon. Discover what happened and why these keywords were a trending topic.



Backpack deals during Prime Day were a success! It might be a little early for back-to-school season, but some Amazon buyers are planning ahead to their kids’ first day back to school. The Himawari backpack is really popular among users and has gone from selling 8 units per day to 16 units per day in the past few days. Amazon Prime Day deals might be over, but sellers still got the chance to stock up on essentials for the back-to-school season or perhaps, for outdoor travel now that people are getting vaccinated more and more everyday.

Did you know that Amazon Prime Day started as a celebration? Now, it’s one of the biggest online sales events of the year. Let’s get to know how it all started, how it’s going, and find out if Prime Day is really worth it for ecommerce sellers in our article about Amazon Prime Day: History and Statistics.

The “crystal industry” is booming, and Google searches for “crystal healing” have skyrocketed in the past few years. Many people are starting to incorporate crystals into their home decor, accessories, and self-care practices, specifically the carnelian crystal because it attracts those in search of self-improvement and positivity. This keyword has caused an increase in sales in related products, going from selling 8 units to 82 units per day in the last few days.



There’s a new viral trend that’s taking over TikTok this week, which is eyelash curlers. While other social networks largely reflect popular culture, TikTok is increasingly driving it, from the songs that become global hits, to fashion and lifestyle trends. Who takes advantage of these opportunities? Amazon sellers. Products related to this keyword have drastically sold 657 units per day.

In a world of scanners, product photography is arguably the most important conversion factor when making a purchasing decision. We discuss what kinds of photos you need to include in your listing and how to do them right in our guide here: Best Practices for Amazon Product Photography [2021].



Happy selling,

Helena

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