Social Media Today - A Modern Retailer’s Guide to Loyalty

Do you remember the last time you went somewhere without your phone? For the majority of consumers, that's almost never. Smartphones have become so engrained in our daily lives that mobile channels are a more critical part of the customer journey than they’ve ever been before. This is especially true for retail brands, as in the last six months alone nearly 80% of consumers made purchasing decisions using their smartphones.

Channels like SMS, MMS, Mobile Wallet, Push & Mobile Apps offer brands an opportunity to build stronger loyalty by reaching their customers where they are. In this new guide, Vibes shares their strategies for incorporating various forms of mobile engagement into your existing loyalty programs by:

• Leveraging SMS to acquire loyalty members
• Personalized retargeting through mobile’s first-party data
• Utilizing mobile wallet for loyalty cards and rewards
• Building trust post-purchase through mobile communications

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