Social Media Today - What's a 135% lift worth?

Hi Reader,

What if you could make shopping online feel just as intuitive as shopping in-store?

If you could remove the distractions of a clunky interface or unreliable payment types, customers could immerse themselves fully in your brand story—whether they’re shopping in America or Australia, on their mobile or desktop.

Aje’s website overhaul accomplished just that.

Now fully optimized, local and global customers can shop online with their local pricing, currency, and seasonal content, even on mobile:

Here’s why Aje’s Head of Ecommerce prioritized this move:

“Customers don't mind what channel they are shopping in any more. They just want to secure their product. It's been a fantastic learning internally, as the entire business sees the ongoing potential of online.” - Georgie Yates, Head of Ecommerce

And customers love the results. Just a few weeks after upgrading their site, Aje’s conversion rates increased by 135%.

See the rest of numbers—and read the full experience—here.

Here to help,

Hana Abaza
Director of Marketing
Shopify Plus

PS: If you'd like to learn more about how you can optimize your store, please don't hesitate to get in touch with one of our ecommerce experts.