New! Schedule Pins with your free plan. 📌

Hello there! ✨

I have some fun news to share with you today. You can now schedule Pins with your free Buffer plan! 

Connect a Pinterest account today →

Don't have a Buffer account? Try out our free plan to start pinning →Try out our free plan to start pinning →

P.S. In case it’s helpful, we put together some handy tips and guides for growing your brand on Pinterest here.

In today’s newsletter:

• Handy tips and guides for growing your brand on Pinterest 
• 5 tips on how to grow a small YouTube channel

• Instagram is testing the ability to post from desktop

Let’s get started! 👇

 🗞 What We’re Reading

Instagram

• Instagram enables businesses in the US to designate themselves as Black-owned
• Instagram is developing its own version of Twitter’s Super Follow with ‘Exclusive Stories’
• Instagram to introduce Link Stickers for Stories
• Instagram is testing the ability to post from desktop

Facebook

• Facebook announces a new publishing and newsletter subscriptions platform

• Facebook tests new Reels and Rooms UI
• Facebook launches new guide to help businesses celebrate LGBTQ+ culture and community

Twitter

• Share your Tweets directly to Instagram Stories

Audio apps

• Twitter adds new Spaces speaker listings display, highlighting remaining speaker places

YouTube

• 5 tips on how to grow a small YouTube channel

Others

• 3 tips for transforming your organic brand social accounts to create more value

🔥 Hot Tip of the Week

Pinterest is a unique and powerful platform for growing your business. Here are four reasons why:

📈 1. Pinterest has grown to more than 478 million active users worldwide. It's one of the fastest-growing platforms out there.

🔍 2. It’s an excellent place for small businesses and creators to get discovered. 97% of top searches on Pinterest are unbranded, meaning that people are looking for options and inspiration.

💵 3. It’s perfect for driving both referral traffic and sales. 83% of weekly Pinners have made a purchase based on content they saw from brands on Pinterest.

📌 4. Pins stay relevant longer than other social media content. When a lot of other social media content is ephemeral, Pins stick around and keep driving traffic over time.

Here you'll find even more tips to help you define your Pinterest marketing strategy →

⚡️ What's New at Buffer

📌 Free Webinar: Content Tips from Pinterest TeamContent Tips from Pinterest Team

Buffer and Pinterest are teaming up to give you every tool, tip, and trick you need to use Pinterest successfully in your social media strategy. ⛑✨

Register and take this quick survey ahead of time so we know what else you want to hear from us.

🛠 An Honest Look into our Engineering Team Engagement Survey

In the spring of 2021, we put out an engagement survey to our engineering team to understand their experience at Buffer. In this post, we share the very honest and eye-opening survey results, and the action steps we plan to take from our learnings.

📌 How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. During an exclusive Facebook Live event with the Pinterest team, we learned more than 100 insider strategies and this article contains the very best of those ideas. Let’s dive in!

🤳 Social Media Image Sizes in 2021: Guidelines for Posts on 5 Major Networks

Find out the best image sizes for all the major social networks so that your social media content is pixel perfect.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

💡 8 Social Media Content Ideas to Incorporate into Your Strategy

Looking for inspiration for your next social media post? These social media content ideas will help you keep your feeds feeling fresh and engaging for your audience.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

Have a great weekend!

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