Do Instagram carousel posts boost engagement? 🤔

Hi there, 

Good morning, Sophie here! 👋

Instagram carousels have the highest engagement rate of all post types. So if you're looking for a powerful way to increase your Instagram engagement, carousels are the way to go. Today you're getting our 10 unique ways to use carousels as a part of your Instagram strategy

Grab a cup of coffee (or water or hot tea or whatever you fancy), sit back, and relax. I'm sipping on a homemade cappuccino as I'm writing this newsletter and it's hitting the spot. Now... let's dig in! 👇

P.S. – If you enjoy what's in this newsletter (and you're feeling generous) please do forward to a friend who might also enjoy it just as much!

In today’s newsletter:

• 10 unique ways to use carousels as a part of your Instagram strategy 

• Why you should use Instagram carousels

• Facebook opens its Messenger API for Instagram to all

Let’s get started! 👇

 🗞 What We’re Reading

Instagram

• Instagram makes social shopping exciting with new ‘Drops’ feature
• 10 unique ways to use carousels as a part of your Instagram strategy
• Facebook opens its Messenger API for Instagram to all
• Instagram expands its Reels ads test to new markets

Facebook

• Facebook celebrates Pride Month by amplifying LGBTQ+ voices

• Facebook shares new overview of its evolving approach to Marketing Mix Modeling
• You can now hide your public Like counts on Instagram and Facebook

Twitter

• Cheat Sheet: Why Twitter Blue is tool-focused, rather than experience-focused
• Twitter launches its premium subscription, Twitter Blue, initially in Canada and Australia
• Twitter continues to work on emoji-style reactions on tweets

TikTok

• TikTok publishes new marketing guide for SMBs

Audio apps

• Twitter adds Spaces access via the web as it continues to develop its audio social platform

• Twitter continues work on its new Spaces tab and adds editing options for scheduled Spaces

Pinterest

• Pinterest provides an overview of content removal trends in the second half of 2020

Others

• Partnerships are becoming a consistent part of startups’ marketing playbooks

• The ultimate e-commerce glossary: 50+ terms & definitions you need to know

📺 What I'm Watching this Week

IGTV Episode: Analyze your audience with Buffer

In Buffer's analytics dashboard, your metrics are gathered to show how your posts are performing. In our most recent Instagram Live, Darcy and Julia zero-in on the Audience tab and the creative ways that you can use that information. 👥

You don't need to feel lost! Watch our latest episode to learn how you can analyze your audience, plus a range of other topics.

⚡️ What's New at Buffer

✨ Why You Should Use Instagram Carousels + 10 Ideas to Get You Started

Carousels have higher engagement than any other Instagram post type. In this guide, we'll give you everything you need to know about carousels and some inspiration to help you get started.

🤳 Social Media Image Sizes in 2021: Guidelines for Posts on 5 Major Networks

Find out the best image sizes for all the major social networks so that your social media content is pixel perfect.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

💡 8 Social Media Content Ideas to Incorporate into Your Strategy

Looking for inspiration for your next social media post? These social media content ideas will help you keep your feeds feeling fresh and engaging for your audience.

Woohoo, you made it to the end! 

Thanks for reading this far. If you ever come across a neat article or a cool trend, I'd love to hear about it. Feel free to reply to this email directly to get in touch or DM me on Twitter.

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