IDFA changes will impact your ability to reach new customers

The Growing Privacy Trends Impacting Retail

From Apple’s recent changes to the Identifier for Advertisers (IDFA) to ad free browsers and Google’s elimination of third-party cookies, it’s clear that companies are recognizing people’s desire for more privacy and control of their data.

In our on-demand webinar, explore the growing trend toward privacy and the implications for marketing, technology and product development budgets. Attendees will learn:

• How IDFA changes will impact the ability to reach new customers
• Why first-party data is so critical and how to use it wisely
• Why shifting from an acquisition to retention strategy can deliver greater revenue