Employee Advocacy and Content Insights Report

Hi Reader,

All marketers love data. The best brands rely on detailed customer behavior data to develop their employee advocacy strategies. But, 2020 skewed the curve.

The pandemic brought about many changes which have affected social media marketing. Despite the changes, many brands remained resilient and pivoted their strategies. The trailblazers then quickly saw higher social engagement and brand visibility by having an ear to the market and an eye on the data.

Backed by data from 100+ companies and 15,600+ social posts, the PostBeyond's Employee Advocacy and Social Content in 2021 Report tracks the most shared, engaged and talked about social posts shared by employees on LinkedIn.

This report will share our findings of the hottest trends, including:

• The top trending content topics on LinkedIn.
• What types of content formats boost social engagement.
• Industry benchmarks for engagement on social media.

By reading this report, you’ll understand what types of content resonates within your industry and what will boost engagement.