3 tips for leveling up your Instagram Shop 🛒

Hello there! ☕️

Are you getting the most out of your Instagram Shop? Setting up (and leveling up) your Shop can be incredibly valuable for small businesses – in fact, for many small businesses, it's the main source of revenue.

In the Hot Tip of the Week section, I'm sharing three tips for leveling up your Instagram Shop to make sure it's a success. ⬇️

In today’s newsletter:

• Three tips for leveling up your Instagram Shop
• Auto captions for Instagram feed posts are coming soon
• How to use Pinterest for small businesses

Let’s get started! 👇

 🗞 What We’re Reading

Instagram

• Instagram says auto captions for feed posts are coming soon
• Instagram tests new 'Re-Share' sticker for Stories to encourage more thoughtful feed post sharing
• How to write Instagram captions to deliver engagement

Facebook

• Facebook plans to spend big to win the battle for creators

• Facebook provides new video explainer on how its News Feed algorithm works

Twitter

• Twitter forecasts a positive outlook this summer
• Twitter shares new insights into rising conversation trends

TikTok

• You can now find a job using TikTok resumes

YouTube

• YouTube launches Shorts Beta in all regions

Others

• 13 e-commerce personalization examples that convert

• LinkedIn shares new insight into gender representation in the marketing field
• 20 top Instagram apps for scroll-stopping content

 🔥 Hot Tip of the Week

You can get the most out of your Instagram Shop by:

🛍 Uploading items to your catalog

Your product catalog powers your shop and Product Detail Pages (PDP), so make sure: 

• To keep your inventory up-to-date
• Tell your product story with snappy descriptions
• Add at least 4 photos and videos per item, sizing, price and shipping info

🏷 Using product tags

Product tags are key to helping people find your products because they allow you to highlight items from your product catalog into your posts, so people can tap on a tag and immediately learn more. Make sure to:

• Tag products frequently to increase product page visits and purchases – here's how
• Use product tags across all formats to reach people where they are, such as Feed, Stories, Reels, IGTV, Live, and Mentions
• Increase your frequency of shoppable posts in the lead-up to key moments

🧢 Building collections

Fill your shop with collections of products based on themes that will resonate with shoppers, like new arrivals, seasonal items or gifting.

• Add, remove, and arrange collections in your shop based on seasonality and cultural events
• Customize the style of your shop to match your brand
• Promote your collections in Stories

For more tips, download our guide to selling on Instagram. We've written down everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

⚡️ What's New at Buffer

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📌 How to Use Pinterest: The Insider Guide for Businesses (With Strategies From the Pinterest Team)

Pinterest is one of the world’s leading platforms for sharing ideas and finding inspiration. During an exclusive Facebook Live event with the Pinterest team, we learned more than 100 insider strategies and this article contains the very best of those ideas. Let’s dive in!

🤳 Social Media Image Sizes in 2021: Guidelines for Posts on 5 Major Networks

Find out the best image sizes for all the major social networks so that your social media content is pixel perfect.

💰 A Guide to Selling on Instagram as a Small Business (with a Free Worksheet)

Building a business? You need to master Instagram. Millions of people shop on Instagram each month and this guide will teach you everything you need to know to drive more sales from the platform — from setting up shop to improving your sales strategy.

💡 8 Social Media Content Ideas to Incorporate into Your Strategy

Looking for inspiration for your next social media post? These social media content ideas will help you keep your feeds feeling fresh and engaging for your audience.

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