How Nike and Saks Fifth Avenue are rethinking personalization

 
 
 
 
 

How Personalization is Shaping Retail in 2021

 

As the pandemic hit retail, the conversation around personalization changed. Many well-positioned brands were able to gain share by targeting new customers with timely products while others focused on specific demographics like Gen Z and Millennials with unique marketing efforts.  

In this Trendline, explore personalization is shaping the industry and how key brands have responded. Trendline highlights include:

  • How Nike is using DTC and data to expand its empire 
  • Algorithms vs. humans: Who's better at predicting fashion trends?
  • Saks Fifth Avenue relaunches website with emphasis on personalization
 
 
 

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