SEO Digest #1: Core Update Insights, GoDaddy Merchants, 101 SEO Tips and more

Hi Reader,

We've handpicked top pieces of content from all around the SEO community from the past week. Here's everything you need to stay up to date on new developments in search.

Search updates straight from the source

Google announces e-commerce partnership with GoDaddy

GoDaddy merchants can now list and promote their products on Google directly from their GoDaddy Online Store. For anyone with an e-commerce website this is a great opportunity to grow your products’ presence in search.

John Mueller says you don’t have to disguise affiliate links (on two conditions)

On a recent #AskGooglebot segment John Mueller said it’s fine to display affiliate links on two conditions. First, your website provides unique and valuable content. Second, affiliate links are declared with rel=”nofollow” or rel=”sponsored” attributes.

Keiko Lynn shares an actionable introduction to evergreen content

As a part of Google’s Web Creator’s series Keiko Lynn delivers a video on the basics of evergreen content. The video is packed with examples from personal experience and is an absolute delight to watch.

YouTube rolls out automatic video chapters

Splitting your videos into chapters is an essential part of YouTube SEO and also the part most creators were doing wrong. Starting now, you’ll have an option to delegate this job to the platform, although it remains to be seen whether the algorithm will do a good enough job.

Updates from the rest of the SEO world

Rapid-fire insights from the summer of two core algorithm updates

Glenn Gabe shares early observations of the effects of the Page Experience update as well as real-life examples and actionable tips on mitigating these effects.

Too much lazy-loading may actually hurt your LCP score

Turns out, some CMS platforms lazy-load all of the images on the page, including the images above the fold, which often delays largest contentful paint. Fixing this issue improves your LCP score by an average of 7%.

Moz holds virtual MozCon with a strong speaker lineup

While the actual recordings from the conference are behind a paywall, all presentations are neatly summarized on Moz blog: day one recap, day two recap, day three recap. Some of the decks are also uploaded to SlideShare. Of particular interest are the E-A-T presentation by Lily Ray and indexability management presentation by Areej AbuAli.

Hottest threads from SEO forums

Reddit: 101 Best SEO Tips

This week, SEO Reddit got excited about a longer-than-necessary list of SEO tips. Although the list gets repetitive at times, there are quite a few actionable tips in there.

BHW: Best way to steal content

As usual, BlackHatWorld is up to no good, trying to come up with a perfect formula for how to steal content and avoid detection.

Meme of the week

It’s funny cause it’s true. Credit goes to Izzi Smith of Twitter.

That's it for this week. Till next time :)

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