Social Media Today - [Report] Take Command of Your Brand

The world is acclimating to new realities, and marketers need to rethink their strategies. Brand building and performance-based advertising are two sides of the same coin, yet marketers often sacrifice brand-building for the sake of quick results.

There is no short-selling the importance of being able to engage in meaningful, targeted ways with core customers, but effective marketing needs more than mid- and lower-funnel activations—even in a pandemic. So, how do you make sure you’re building your brand while simultaneously filling your sales funnel?

Download Nielsen’s Brand Resonance Report: Take Command of Your Brand to learn more about:

• The Importance of Awareness & Consideration: For marketers, the most reliable way to grow your bottom line in the long haul is to grow your purchase funnel, starting with awareness.
• How to Achieve the Right Channel-Messaging Mix: What’s good for sales is not always what’s good for brand building. Modern campaign strategies should factor in the full picture to have the highest impact.
• The Need to Rebalance the Marketing Funnel: When it comes to resonating with audiences, marketers need to be constantly measuring, balancing and building to stay ahead.